This year's tournament will see World No.1 Tiger Woods compete against World No.3 Ernie Els and Ireland's Padraig Harrington, the current World No.10. Last year's champion, Robert-Jan Derksen, will return to Dubai to defend his title in the $2 million tournament, along with other stars who will be announced in the coming weeks.
With EMAAR's Montgomerie golf club and the anticipated opening of the region's first truly desert golf course, the Desert Course, which is located at the company's Arabian Ranches development, Dubai reinforces its position as one of the world's premier golfing destinations.
Commenting on EMAAR's sponsorhip of the Desert Classic, Mohamed Ali Alabbar, Chairman, EMAAR Properties, said: "There is a strong synergy between the Dubai Desert Classic and our courses at Emirates Hills and Arabian Ranches. Both boast international standard golf courses which form the epicentre of their residential communities. This is reason enough for us to be associated with the Desert Classic."
"Golf has become an integral part of our Emirates Living concept. Both of these international standard golf courses are integral to our vision and as the standards in excellence continue to improve at the Classic, the Montgomerie and the Desert Course will follow suit," Alabbar added.
Building of the region's first boutique style hotel/clubhouse at the Montgomerie is well under way and construction for a 35,000 square feet Spanish style clubhouse at the Desert Course will be ready in October.
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EMAAR sponsors Dubai Desert Classic
- United Arab Emirates: Monday, January 26 - 2004 at 14:33
- PRESS RELEASE
EMAAR Properties, the region's premier property development company, has announced that it is to sponsor the prestigious Dubai Desert Classic which tees off on the Majlis course at Emirates Golf Club from March 4-7.
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Arguably Tiger Woods and Ernie Els are the two biggest box office draws in the sport and it is expected that tickets for the Dubai Desert Classic will be a sell out for only the second time in the tournament's history. Fans looking to get in early on the ticket rush are advised to visit the tournament's official website www.dubaidesertclassic.com for further information.About EMAAR Properties PJSC
EMAAR Properties is a Public Joint Stock Company listed on the Dubai Financial Market. With an asset base of US$6 billion including the land bank, the Company's vision is 'Shaping the Future. Today' by focusing on innovation, meticulous planning and the continuous pursuit of excellence. The Company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has ten major real estate projects under various stages of development. These developments include Dubai Marina, Arabian Ranches (including Gazelle), Emirates Hills, The Meadows, The Springs, The Lakes and Hattan, The Greens and EMAAR Towers in downtown Dubai. The company also owns and manages the Gold and Diamond Park and its most ambitious project Burj Dubai - the tallest skyscraper in the world.
While EMAAR continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders. In line with this corporate belief, EMAAR also owns and manages four subsidiaries - Dubai Bank, focused on retail and commercial banking, Amlak Finance, the UAE's first and only mortgage finance company, EMRILL, a joint venture with the UK-based Carillion plc which provides innovative property and facilities management services, and it technology and communications company, Sahm Technologies.
For further information, please contact:
Stefan Batory/Sameh Hamtini
ASDA'A Public Relations
Burson-Marsteller exclusive Middle East affiliate
Dubai, UAE
Tel: +971-4-3355969, Fax: +971-4-3356080
Malika Bseiso
EMAAR Properties
Tel: +971-4-399 3366
Fax: +971-4-399 2292
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, January 26 - 2004 at 14:33 UAE local time (GMT+4)
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