Masafi a sponsor of spectacular 'Lord of the Dance' musical extravaganza

As a key supporter of 'Lord of the Dance', Masafi will be the official supplier of high quality natural water to help quench the thirst of thousands of people who will be watching the show in Dubai. A special label bearing the 'Lord of the Dance' symbol has been designed for the Masafi 1.5 litre bottles that will be available at the show.

'Lord of the Dance' has been so far seen by over 50 million people in 36 different countries, and for the last seven years it has been recognized as the world's highest grossing dance show every year. The show is written, produced and choreographed by the highly talented world famous artiste, Michael Flatley.

Mr. Ashraf Abushady, General Manager (Sales, Marketing and Distribution) of Masafi said: "Masafi has always been at the forefront of supporting events that help further enhance the image of Dubai as a leading international centre for trade, tourism and leisure. As the top producer of bottled mineral water in the UAE and the Gulf, Masafi is proud to be associated with a world-class musical like the 'Lord of the Dance'. This prestigious event will help further raise Masafi's profile and increase its visibility at a time when thousands of people are visiting Dubai".

He added: "Masafi also attaches great importance to contributing towards, and developing its links with the community it serves. Throughout its 28-year history, Masafi has supported programmes that benefit the community and also helped sponsor international events held in Dubai. We are confident that 'Lord of the Dance' will give yet another big boost to our marketing and communications campaign this year".

Masafi, which has become a generic name for mineral and bottled water in the entire Gulf region, has also been a sponsor of the annual internationals men's and women's Tennis Championships in Dubai, the Dubai Desert Classic golf tournament, and supported government-driven initiatives like the Dubai Shopping Festival and Dubai Summer Surprises.