The Contact Centre leads the way at MECC 2004

"The UAE has become a hub for call centres in the region. It hosts the largest number of industry conferences and events, and has a greater concentration of call centres than any other country across the region. The multicultural environment characterising the UAE coupled with the availability of a computer-literate labour force and the presence of many multinationals has contributed to the boom of the call centre industry in the UAE," said Mohamed Bamakhrama.

"Such events serve to promote the industry on a regional level and to educate businesses to the importance of having a call centre. Companies learn of the benefits they can reap from call centres, and are presented with the opportunity to interact and share experiences with industry professionals," added Bamakhrama.

"At Etisalat, we are supporting the industry by ensuring the availability of high capacity, very reliable telecom infrastructure that provides everything from digital lines and high bandwidth to high speed Internet access. Wherever possible, we attempt to set up international toll free service agreements, and continually review the service charges, as part of an ongoing programme of reduction in service charges," explained Bamakhrama.

The Contact Centre has also showcased its latest call centre solutions, and conducted a seminar on its services that attracted many customers, delegates and industry professionals.
A group of conference delegates also paid a visit The Contact Centre to familiarise themselves with the latest call centre technology, customer communications and directory enquiry services. They found the technology and systems used impressive and very advanced, and hailed the contact centre model as unique in the region.

Running off the latest in technological platforms, the Contact Centre brings to life the latest applications and industry practices tailored to meet the aims and objectives of clients and to accommodate the needs of many different business sectors adding value to clients' customers and brands.

The Contact Centre delivers a variety of Call Centre solutions, including outsourced services. Contacts are handled over multiple communications channels, including telephony, facsimile messaging, and over the Internet, covering e-mails, text chats and web forms.