Insight: Unilever Arabia
Unilever Arabia has introduced a groundbreaking advertising strategy, forming its own in-house media buying team, and focusing on a smaller number of publications and TV channels. Alex Andrakis, Director for Unilever Arabia, explains the current Middle East advertising environment that brought about the company's decisions.
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Lisa Creffield, CorrespondentTuesday, January 27 - 2004 at 09:15 UAE local time (GMT+4)
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This Article was updated on Tuesday, August 31 - 2004
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