Gold and Jewellery Group reports sales in excess of AED195,000,000 in first two weeks of DSF 2004

Following the group's announcement last week that gold and jewellery sales have increased by almost 20 per cent against the same period in 2003, the group, who represent almost 500 members of the gold and jewellery retail and manufacturing trade, have forecast that this years Dubai Shopping Festival is now well on track to become one of the most successful years that the group has ever seen.

With the introduction of the innovative World Family Commemorative Gold Coin, a 10 gram pure gold memento which depicts the DSF World Family and on the flip side a golden landscape scene of Dubai's architectural triumphs, the group's promotional effort has clearly captured the imagination of both local and international jewellery lovers. Almost 200,000 raffle coupons have been submitted, and already twelve lucky winners from five countries have collected a kilo of gold from the group in the form of an impressive bag of 100 World Family Commemorative gold coins.

"The impact of the World Family Gold Coin promotion can not be underestimated. The positive results can be clearly seen. Gold and jewellery shoppers have already purchased 3000 coins since our launch in early January. We again thank DSF for their support and endorsement for our new World Family gold product and we look forward to further supporting the development of the gold and jewellery retail sector, further establishing Dubai as an international hub for gold, jewellery, precious metals and gemstones," said Tawhid Abdullah, Chairman, Gold and Jewellery Group.

Speaking from the Gold and jewellery Group from a marketing perspective, Mr. Paresh Dhanak, the group's Treasurer, said, "Winners from countries as diverse as Nepal, India, Pakistan and Britain have all had similar shopping experiences when visiting our 330 participating outlets city-wide. All nationalities have had fulfilling jewellery purchasing experiences while here in Dubai, all reporting that the range of jewellery at the prices offered is simply unequalled anywhere in the world. The World Family Coin has also proven to be a truly successful product for our visitors and we plan to sell this all year round to visitors and to local residents that want to keep and share a golden token with their friends and loved ones."