"DSF represents a unique opportunity to bring our latest innovative digital technology to the doorsteps of our local and regional customers. In continuation with our previous DSF initiatives, our endeavour this year is to devise value-based promotions and activities that engage the interests of international visitors and residents alike," said Mr. B. W. Lee, President and CEO, Samsung Middle East and Africa.
Additional attraction at this year's festival include the unmatched bundle-offers customers can avail of on purchase of wide range of Samsung digital products, such as camcorders, DVD players, MP3s, flat-panel televisions, home theatre systems and printers.
As part of this initiative, specially designed kiosks exhibiting a range of Samsung products have been set at malls across Dubai - BurJuman, City Centre, Wafi, and Lamcy. Also forming part of the exhibition is a fascinating display of the next generation of Samsung digital products, which include flash-integrated camera phones and TFT-LCD displays.
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Samsung brings exciting promotions and activities to DSF 2004
- United Arab Emirates: Wednesday, January 28 - 2004 at 16:23
- PRESS RELEASE
Samsung, the regional and global leader in digital technology, is offering a line up of fun-filled and innovative promotions and activities during the ongoing Dubai Shopping Festival 2004 (DSF).
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About Samsung ElectronicsFounded in 1969 in Korea, Samsung Electronics today has 25 production bases worldwide and 59 sales subsidiaries in 46 countries. Samsung Electronics global strategy involves eight main regions: North America, Europe, Southeast Asia, Central Asia, Middle East & Africa (MEA), China, CIS and Latin America. Based on its vision of 'digital convergence' where everything will be integrated through networks, Samsung Electronics has currently positioned itself into four main business units, Home Network, Office Network, Mobile Network, and Core Components, producing the world's most innovative digital products. Currently, Samsung Electronics is the world's largest computer display manufacturer.
For further information, please contact:
Dhanraj Walvekar / Prem Ramachandran
ASDA'A Public Relations,
Burson-Marsteller exclusive affiliate in the Middle East
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
Anne-Birte Stensgaard, Senior News EditorWednesday, January 28 - 2004 at 16:23 UAE local time (GMT+4)
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This article was updated on Thu Jan 06 2005.
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