Canon takes Dubai Shopping Festival by storm
- United Arab Emirates: Tuesday, February 03 - 2004 at 09:51
- PRESS RELEASE
National Stores, Canon's local distributor in the UAE, has kicked off a series of promotional activities during the Dubai Shopping Festival (DSF) that promises to bring fun and excitement to Canon shoppers around town.
"We have so many activities going on with Canon at this year's festival: promotions, special bundles, raffle draws with huge prizes to be won, value added gifts and accessories, all of which will bring a bit of joy for everyone," said Atiq Al Shamsi, marketing manager for Canon products and accessories at National Stores. "The Dubai Shopping Festival has given us a great opportunity to bring our customers the best value in terms of top-quality Canon products and incredible prices."
In addition to winning great prizes, Canon shoppers will get new 'value' every time they shop at one of the retail outlets as they will get much more than what they paid for. With every purchase of a Canon camera, digital camcorder and photo printer, there will be a free, value-added accessory for the customer. These accessories will include memory cards, camcorder cassettes, camera cases, printing paper and producer kits among others.
National Stores has also set-up promotional stands at 'Plug Ins' and 'Carrefour' in Deira City Centre where shoppers will be able to see the latest range of Canon imaging and printing products. A similar showcase stand will also be set-up at the 'Carrefour' outlet in the Shindaga area, Bur Dubai and the Jumbo Electronics city gate.
Radio promotions on the ARN radio network will bring listeners of Free FM (96.7FM), City Traffic and Al Khaleejiah stations the chance to take part in a series of Canon competitions that will run during the weekdays of the festival. The competitions will be based on questions related to Canon products and technologies where listeners can participate by sending their answers via SMS.
National Stores has also announced an amazing incentive for its resellers in Dubai throughout the shopping festival, where the dealer with the most attractive display of Canon products in its showroom will win a trip to South Africa.
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Notes and Media Contacts »
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range includes Business Solutions (IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, printers, scanners, etc.). Canon Middle East is the regional headquarters for Canon, and is based in Dubai Internet City, UAE.
Canon Contact:
Michel Sabbagh,
Canon Middle East FZ-LLC
Tel: (9714) 391 5050 Fax: (9714) 391 6715
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