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Tuesday, November 10 - 2009

EMAAR launches unique Street of Dreams concept

  • United Arab Emirates: Wednesday, February 04 - 2004 at 15:02
  • PRESS RELEASE

EMAAR Properties, the region's leading property developer, today announced a first in the Middle East with its unique Emaar's Street of Dreams concept.

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  • Emaar's Street of Dreams
    Emaar's Street of Dreams
A selection of the company's properties has been constructed at one venue marking a breakthrough in how prospective investors can choose a property.

Situated at Emirates Hills at interchange five, Emaar's Street of Dreams consists of nine distinct model homes displaying examples of villas, apartments and other homes from The Springs, The Meadows and Hattan. Each model home has a different design theme, ranging from modern and post modern to contemporary, luxury and classical. Being fully furnished and equipped the project gives prospective buyers an impression of living within one of the communities homes.

Emaar's Street of Dreams will be open to visitors from today and inquiries may be directed to the Sales Centre on 04 380-1111.

Commenting on this novel way of presenting projects from the EMAAR portfolio, Mansour Al Othaimin, Corporate Director, Sales and Marketing, EMAAR Properties, said: "EMAAR has gone one step further in meeting the needs of our customers by creating Emaar's Street of Dreams. It is a unique showcase of home architecture, interior design and landscaping. The construction of the model homes confirms EMAAR's commitment to providing innovation, new offerings and quality construction.

"As our company and our offerings expanded, we felt the need to make our selection of developments more visible and within easy reach of our customers. Instead of driving around to visit several developments within the same area, a prospective customer can now take a
leisurely stroll down Emaar's Street of Dreams and compare the different model villas on the spot," Al Othaimin explained.

Walking down Emaar's Street of Dreams, visitors will view examples of luxurious villas as seen in the Meadows, Springs and Hattan villas, each varying in size.

An added attraction will be three state-of-the-art libraries, dedicated to architecture, landscaping and interior design respectively. A wide-ranging selection of books and magazines would be available at each in order to aid the visitors in their selection.

With this unique showcase of distinct model homes, EMAAR reinforces its position as the leading property developer in the region as it actively shapes the future of Dubai by providing a quality lifestyle to homeowners.
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Notes and media contacts

About EMAAR Properties PJSC
EMAAR Properties is a Public Joint Stock Company listed on the Dubai Financial Market. With an asset base of US$6 billion including the land bank, the Company's vision is 'Shaping the Future. Today' by focusing on innovation, meticulous planning and the continuous pursuit of excellence. The Company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.

Currently, it has thirteen major real estate projects under various stages of development. These developments include Dubai Marina, Dubai Marina Villas, Arabian Ranch Gazelle, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, EMAAR Towers and Burj Dubai Residences. The company also owns and manages the Gold and Diamond Park and will be launching plans for its most its most ambitious project to date, the Burj Dubai - the tallest skyscraper in the world.

While EMAAR continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders. In line with this corporate belief, EMAAR also owns and manages four subsidiaries - Dubai Bank, focused on retail and commercial banking, Amlak Finance, the UAE's first and only mortgage finance company, EMRILL, a joint venture with the UK-based Carillion plc which provides innovative property and facilities management services, and it technology and communications company, Sahm Technologies.

For further information, please contact:
Stefan Batory/Sameh Hamtini
ASDA'A Public Relations
Burson-Marsteller exclusive Middle East affiliate
Tel: +971-4-3355969, Fax: +971-4-3356080 or
Malika Bseiso
EMAAR Properties
Dubai, UAE
Tel: +971-4-367-3566
Fax: +971-4-367-3705

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