Sally Williams named Porter Novelli Group Development Director for EMEA

Williams will be responsible for Porter Novelli's new business and brand development across the region and will sit on the EMEA management board.

"Sally brings a decade of Porter Novelli know-how to the board and we are delighted that she will have an active role in key strategic company decisions," said Neil Backwith, regional director for EMEA. "In her new role, Sally will help Porter Novelli EMEA become a much stronger organisation -- in our bid to communicate our vision, and win international business where work will migrate across borders."

Williams joined Porter Novelli ten years ago after a career in journalism and leading a corporate communications team at the Royal Mail Group for nine years. Her experience covers work for high profile corporate brands such as HP, Diageo, PricewaterhouseCoopers and McDonald's. She has led strategy development, national repositioning campaigns and executive visibility programs and has experience in crisis management, media management and cause related marketing.

In her new role, Williams will lead a team of three dedicated to business development across the region. Her extensive contacts within Porter Novelli in the US will be invaluable as she seeks to grow business from existing and new US-based clients into EMEA.