Jacky's anticipates 25 per cent sales growth during DSF 2004

Speaking on the reasons for the popularity of Jacky's as a shopping destination, Soni Tolani, Executive Director, Jacky's Electronics LLC said, "Jacky's has received an overwhelming response as a result of the good deals, raffle promotions and product selection that the company has on offer." He added that Jacky's was aided in bringing to customers great value offers by the close involvement of its suppliers and principal companies who wished to capitalise on the opportunity presented by DSF.

Consumer confidence in the value of the special DSF offers is evidenced by the emergence of new purchase trends. Unlike previous DSFs, where customers were inclined to wait out the first few days of the festival - coming in to make their purchases after evaluating the offers, this year Jacky's has enjoyed an overflow of people from day one. This time round, shoppers eschewed the 'wait and watch' approach to confidently make purchases in the early days of the shopping festival.

To make shopping at Jacky's easier, the company has also produced a 40-page booklet that covers great bargains on leading brands across five categories, namely photography, which includes brands such as Sony, Panasonic, JVC, Canon, Nikon, Fuji, Samsung, Sanyo and HP, IT - with products from HP, Acer, Toshiba, LG notebooks & TFT monitors, Creative and Targus accessories, mobiles - with brands such as Nokia, Sony Ericsson, Samsung and Garmin GPRS systems, appliances from LG, Samsung, Panasonic, Sanyo, Hitachi, Toshiba, Siemens, Smeg, La Germania, Venus, Kenwood, Russell Hobbs, Maytag, Hoover, Indesit, Moulinex, and electronics from brands like Sony, Panasonic, JVC, Samsung, LG, Sanyo, Hitachi, Toshiba, among others.

Another major reason why Jacky's appears to be the favoured destination for shoppers stems from the range and variety that it offers. Customers have a wide selection of brands and products to select from at Jacky's showrooms spread across Dubai. Raffle coupons of leading brands like - Sony, Panasonic, JVC, Canon, Hitachi, Sanyo, Samsung, etc. are all available to the customers at Jacky's.

The Jacky's Deira City Centre showroom, located at the mall's centre court, and the company's stores in Al Nasr Square and on Airport Road in Dubai, have so far proved to be the most popular with DSF shoppers.

"During DSF, customers have the added advantage of price reductions, bundle offers, give-aways and best deals at Jacky's stores. Our own raffle promotion of two Chevrolet Trail Blazers and five dream packages from Samsung, HP, LG, Sanyo and Panasonic makes the shopping experience at Jacky's more exciting," Tolani said.