TransLogistique organizes 3rd Logistics Conference

The objective of the conference is to underline the main growth strategy of Dubai in UAE and GCC region which now provides a forum for understanding how logistics influences all marketing operations in the corporate Arabia. There will be 6 different sessions that covers the theme from process, strategy, technology and issues.

It has been recognized that the total distribution system in any business organization today depends on successful management of logistics costs that contribute anywhere between 20 and 60% of average price of the product. Depending upon the type of industry, the application of modern concepts in logistics and supply chain management has proved successful in several industries and companies in these industries. This one-day forum will bring together a core of knowledge in a time-tested business environment with real cases of the best logistics and supply chain practices.

Logistics as a discipline in business strategy has strongly emerged from real military expeditions that directed the success of warfare all through the century of modern civilization. Just as the technology of Internet was a gift to today's business, logistics and supply chain management learnt the lessons of successful logistics mostly in physical distribution of which marketing is major component of the corporate function.

Logistics affects marketing and influences customer service in the market. It contributes to the success of the business, to the welfare of society and to satisfaction of customers. Logistics is critical to marketing strategy, to the economic structure of nations and to the standard of living.

The conference welcomes all working executives. Logistics professionals esp students from colleges and universities majoring in marketing and business administration.