Nakheel's Dubai Palm Island shines with Oracle E-Business Suite

The luxurious new resort, known as The Palm, will implement three modules of Oracle's E-Business Suite - Oracle Financials, Oracle Property Manager and Oracle Telesales - to reach new highs in operational efficiency and to provide unprecedented customer service levels.

The Palm is set to be visible from outer space with the naked eye, due to its vast scale and unique date-palm shape. The breathtaking design incorporates the ideal geometry for creating the maximum beachfront. The sheer scale of the project is unparalleled: if all the fill materials used to build The Palm were placed end to end, they would create a wall two meters high and half a meter thick, circling the earth three times. Football stars David Beckham and Michael Owen are among the celebrities with apartments in the resort.

In addition to the Palm Island, Nakleel is also deploying Oracle's applications to the rest of its unique projects such as The World Island, Jumeirah Island, Jumeira Lake Towers, The Gardens, The Gardens Shopping Mall and International City.

Oracle Property Manager is the cornerstone of the Palm Island automation project. It offers the ability to support lease execution from both the tenant and landlord perspectives and addresses the needs of corporate real estate management, commercial property management, retail/franchise operations and real estate investment trusts (REIT's).

Mr. Wahid Attala, Operation Director of Nakheel, said: "Service is proving to be a key differentiator in this region's increasingly competitive property sector. Palm Island's aggressive e-business project aims to achieve a more integrated approach to serving our customers through a multitude of channels while improving our operational efficiency by streamlining our internal business processes.

"Oracle's Property Manager will provide us with a single, up-to-the-minute view of our client base, enabling us to create more targeted sales offerings while providing enhanced service capabilities and reducing operating costs." he added

Husam Dajani, Vice President of Oracle Middle East, commented: "Nakheel is an ideal example of a leading Middle East-based company rolling out a single, integrated solution to automate business processes, both externally and internally, for greater customer satisfaction as well as increased efficiency. "

"Nakheel's selection of the Oracle Property Manager is enabling the leading property developer to manage customer interactions efficiently, analyze customer preferences and build a successful marketing, sales and service strategy." commented Arun Khehar, Director - E-Business Suite, Oracle Middle East.

Oracle Consulting is managing the implementation of E-Business Suite at Nakheel, drawing on the software company's extensive expertise in the property development and management sector. A large number of property development and management organizations have already adopted Oracle E-Business Suite in the Middle East, including Emaar Properties, Jumeirah Beach Residence, Al Ghurair Group and Seef Properties.