Grey Worldwide Dubai becomes first ISO-certified Ad Agency in the Gulf

This achievement is a milestone in the agency's constant endeavour to attain the highest standards of professionalism.

Eric Hanna, Chief Operating Officer for the region, said: "We have always been renowned for our creativity. But as advertising professionals we believe that, in order to truly serve our clients, we need to ensure that our management and operational procedures meet their high standards and expectations. It's great to finally have international recognition for this! Our aim for next year is to continue to build brands - those of our clients and ours - the way we have traditionally done it: through strong teams delivering good creativity and quality of service."

2003 was a phenomenal year for Grey Worldwide, with extraordinary growth thanks to the support of existing clients (mainly Nokia, Standard Chartered Bank, Masterfoods, Bridgestone, Jotun Paints, THE One and Emirates Computers), as well as new clients (Visa, Power Horse and Dhofar Poultry) resulting in the expansion of both its office and team, which almost doubled in size. The expansion continues this year, with the agency soon to occupy two more floors of the API World Tower on Sheikh Zayed Road to accommodate Mediacom and G2.

Management felt that a quantitative leap of this magnitude demanded a qualitative leap in order to ensure that the best advertising standards are kept in place. This meant tighter quality control on the output of all departments. Regular audits will be conducted to ensure that the ISO systems and procedures are strictly implemented.

Said Nadim Khoury, Management Supervisor and part of the Management Team: "The ISO certification would not have been possible without the team-spirit that prevails within Grey Worldwide. We are extremely fortunate in having a team that supports, and is deeply committed to servicing excellence."

During the last couple of years, the agency has established itself as one of the leading brands in the advertising industry, as well as one of the most professional. Grey Worldwide's share of the industry business is bound to continue growing with its ISO certification now underpinning its high standards of professionalism.