AspenTech expands sales efforts in Middle East with new partnership

PSC and AspenTech have jointly established a new independent company known as AspenTech Middle East (ATME), which will be owned and operated by PSC. The organization will be responsible for future sales and marketing efforts in the region, and will also manage the majority of the services agreements.

ATME will provide AspenTech's Middle East customers with a complete local team of sales professionals, business consultants and technology specialists. The new organization will deliver a comprehensive range of services that will be available in local languages, including customer support, which will be consolidated through a single local support desk. The regional team will have full access to AspenTech's global network of technical specialists and consultants if additional support is required.

"The Middle East is an under-penetrated market in the upstream, refining and petrochemical sectors and represents a strategic area of growth for AspenTech," said Wayne Sim, Senior Vice President of Worldwide Sales, AspenTech. "The partnership with PSC will enable AspenTech to drive license sales in the region, while leveraging the strength and responsiveness of a local, independent company to invest in business development and execute services projects. We will now be able to call upon greater resources to run our operations in the Middle East and to foster closer relationships with our most important customers in the region."

PSC is a Kuwait-based company that is the regional leader in providing technical and IT solutions to the petroleum and petrochemical industries in the Middle East. Employees of both AspenTech and PSC will join forces to form the ATME management team and board of directors. PSC will be responsible for future costs associated with the operation of ATME, which will be headquartered in Kuwait and Dubai.