Philips Lighting electrifies Middle East Electricity Exhibition

Philips Lighting is the leader in the global lighting market, a position maintained by its pioneering innovation and systematic approach to seeking out new market opportunities. In the Middle East, Philips Lighting is involved in many prominent ongoing and planned projects.

Now in its 29th year, Middle East Electricity is the largest electricity exhibition in the region. Lighting is a rapidly expanding industry area and is an integral part of the annual exhibition.

"Innovation, marketing excellence and customer service are the three pillars of our business and are the reasons why we continue to maintain and strengthen our leadership position as the pace-setter in the lighting industry," said Rob Looye, Marketing Manager Philips Lighting international sales.

At the Middle East Electricity Exhibition, Philips Lighting will present a range of innovative products and developments in the lighting industry that can be implemented in a variety of professional applications.

Philips will highlight lighting solutions for offices, retail shops, roads and city beautification projects.

"The challenge facing Philips is to offer solutions in all sorts of situations that will create appealing lighting experiences. We see massive demand for lighting solutions across the Middle East region," Looye added.

Last year, Middle East Electricity attracted 550 exhibitors from around the world and drew more than 11,000 key decision makers. Nearly half (48%) of these visitors came specifically to meet lighting companies.

Philips Lighting is ready to discuss your illumination needs at Stand 5529 at the 2004 Middle East Electricity.