National Bank of Dubai selects Oracle Customer Realtionship Management and Business Intelligence

The new initiative will provide the National Bank of Dubai with an enhanced call centre for customer service, telesales, as well as marketing while OFSA will add to the Bank's comprehensive efforts to better understand customer behaviours, preferences and segmentation. The new system will also enable the bank's managers to analyze and forecast product and channel profitability as well as performance against the various customer segments.

The National Bank of Dubai will utilize Oracle Financial Data Model, Performance Analyser, Transfer Pricing, as well as Risk Management modules of the Oracle Financial Services Applications to gain insight into customer, segment, channel and product profitability. This enables the bank to optimize its portfolio of services, delivery channels and marketing plans for improved customer service and enhanced performance.

Under the Customer Relationship Management initiative the National Bank of Dubai will deploy Oracle Call Center, Oracle TeleService, Oracle TeleSales, and Oracle Marketing - modules of the Oracle Customer Relationship Management family of integrated applications. The integrated nature of these modules will provide the bank with a 360-degree view of its customers across all service and sales channels enabling the bank to build targeted marketing campaigns that address each customer segment with the products and services they need.

"In order to enhance our market leadership, the National Bank of Dubai needed a better understanding and analysis of banking transactions, customer behaviours and preferences as well as a full 360 degree view of our relationships with our valued customers" commented Sue Evans, Head of Information Systems & Technology of National Bank of Dubai. "The Oracle Financial Services Applications coupled with Oracle CRM will enable the National Bank of Dubai to optimise its products and services to better meet customer needs while increasing customer and shareholder value," continued Ms Evans.

"National Bank of Dubai continues to demonstrate its leadership in the highly competitive financials services sector, it has taken a bold step to enhance its ability to differentiate itself not only in terms of customer focus but also in terms of operational excellence. The new Oracle solutions will give the National Bank of Dubai more sophisticated analysis and forecasts while providing a deeper level of commitment to customer services." stated Husam Dajani, Oracle's VP for the Middle East region.

National Bank of Dubai is already using several modules of the Oracle E-Business Suite including General Ledger, Accounts Payable, Human Resources Management and Payroll in addition to Oracle's database and application server. Over 500 organizations in the Middle East have already selected Oracle E-Business Suite.