Key and Support Sponsors helped make DSF 2004 happen

With fabulous promotions and offers on all conceivable goods and services, DSF 2004, in association with all the groups so eager to make a difference, provides the best of products to visitors and residents.

Mr. Salah Tahlak, Senior Manager- Promotions and Advertising, DDF, said, "At Dubai Duty Free, we are very happy to announce that we are a part of DSF, for the first time. There is a certain bond that both entities share, in terms of putting Dubai on the map of the international traveler. We will be taking our draws closer to DSF revelers by setting up ticket kiosks at the Global Village, and allowing the visitors there to buy tickets, which otherwise is available to only travelers."

Dubai Duty Free, which celebrated its 20th anniversary on December 20th, is also offering a 20% discount across all products available at the Duty Free section in the Dubai International Airport. The revenue of one day, which adds up to around Dhs. 7.1 million, will be donated to charities to mark this special milestone for Dubai Duty Free.

Jumbo Electronics, the UAE-based consumer electronics, telecom, IT and office automation giant have launched a spectacular promotion during DSF 2004. Jumbo will run individual promotions on top international brands including Sony, Nokia, HP, Acer, Fujitsu-Siemens, Sony-Ericsson, IBM, Casio, Epson and Supra, featuring a host of bargain deals, hefty discounts, exciting prizes and bundle offers.
Mercato is filled with options for DSF 2004. The 'Magical Moments' include magicians, illusionists and mystical performers as well as a Magic Academy, an Optical Illusion Gallery and The History of Magic show. Shoppers who accumulate receipts for Dhs.200 will get a raffle coupon to enter the draw for fabulous hampers, and the grand prizes of a 4.4 litre BMW X5 and a 3 series convertible BMW.

Visa International is offering a great opportunity to its customers to automatically enter a draw with each transaction they make with a Visa Credit or Visa Electron Card at any of the 2000 participating outlets. A family of four could win a trip to Disneyland Resorts Paris.

Paris Gallery is offering gifts with purchases on all the popular brands of perfumes, cosmetics, watches, sunglasses and accessories. The company is also giving away a diamond watch and fragrance basket worth Dhs.30,000 every day. The total value of prizes being offered by Paris Gallery is Dhs.1.15 million, plus there are also gifts for all visitors to Paris Gallery.

BurJuman Centre's fabulous stores are offering irresistible deals during DSF 2004. Across the mall there are discounts of between 30 and 70% on fashion-wear, accessories, shoes, leather, goods, cosmetics, perfumes, jewellery and more. The mega prizes, worth over a million Dirhams, include 5 BMWs, diamond jewellery, luxury cruises and loads of shopping vouchers. Entertainment events within the mall include the Disney Sleeping Beauty Castle in association with Visa International and an International Jewellery Show.

DAMAC Properties, a DSF 2004 Support Sponsor and leading property developers in Dubai has a mission to provide buildings incorporating the latest innovations and concepts and offers clients unique state-of-the-art, custom-made properties specifically for their purposes.

Ayman Okasha, Business Development Manager, Damac Group, says 'The Damac promotion on all our properties is being appreciated by all our potential customers and the conversion rates are high. We chose the DSF period to launch our promotion, since the Festival attracts a lot of our potential customers from the GCC markets."

Al Habtoor Group, a Key Sponsor of DSF, is participating in the Dubai Shopping Festival for the sixth time with several initiatives through the Metropolitan Group of Hotels. The Group sees its participation in DSF as an opportunity to support the Government projects and as a platform for business gains.

Mr. Sanjay Luthra, Director, Metropolitan Hotels International, said the group's participation in DSF as Key Sponsor has always had an incremental impact on the revenues of the Metropolitan properties in Dubai. The Group's strategy this year includes a highly publicized promotion running in the hotels' restaurants offering value additions to diners. Dining at the Metropolitan Hotels in Dubai can get one flying high during DSF. When a group of four dines, one member gets a dinner voucher to dine again for free. What's more, every time one dines one could win a business class trip for two, inclusive of a 3-night stay at the Metropolitan Palace Hotel - Beirut.

Spinneys is another Key Sponsor and their customers are guaranteed an exciting range of instant prizes when they spend more than Dhs. 150 during Dubai Shopping Festival. Airline tickets, weekend breaks, shopping vouchers and electrical goods can be won on the spot in Spinneys seven Dubai outlets during DSF, which runs from January 15 to February 15. The 'Where Everyone Wins' promotion offers scratch cards which can also be entered into weekly draws for prizes such as quad bikes and big screen TVs. And one lucky shopper will walk away with Dhs. 100,000 cash in a grand draw at the end of the ninth shopping festival, which continues to go from strength to strength.

Warwick Smith, Spinneys marketing manager, said "We're guaranteeing a winning experience for anyone spending more than Dhs. 150 in the biggest and most exciting promotion we have ever organised.

Deira City Centre, a part of the Majid Al Futtaim Group and one of the Key Sponsors of the Dubai Shopping Festival 2004 are now adding final touches to preparations to receive visitors during this big event, which will run from the 15th January to 15th February 2004. The preparations include promotions of participating outlets and special decorations throughout the mall. This is the ninth consecutive year the Group has sponsored the region's most exciting event.

Dubai Shopping Festival 2004, in ensuring that there is something for everyone, is presenting the 'Movie Mania' special screenings of popular movies in association with CineStar. Deira City Centre, the home of CineStar is a Key Sponsor of DSF 2004. The recently concluded theme of 'Action Week' enjoyed a successful run, with people appreciative of the shows that commence at 11pm, giving people a chance to visit all other DSF attractions before settling down to a good movie.

Sabra Thani, Director- Media Department, Al Futtaim Group, said, "Majid Al Futtaim Group is very concerned about supporting the Government of Dubai. Deira City Centre is one of the Key Sponsors of DSF has become a truly global event, which has been a prime factor in Dubai's emergence as one of the world's leading tourist destinations. Deira City Centre remains one of the leading attractions for visitors to the Dubai Shopping Festival, with an estimated increase in traffic of more than 20% during the month long extravaganza."

Mashreqbank is once again putting its weight behind the Dubai Shopping Festival (DSF) 2004 as Key Sponsor with a line-up of special promotions aimed at consumers, the business community and even homebuyers. The prize money will be Dh4.75 million, including a bumper MashreqMillionaire draw with a prize of up to Dh3.5 million for one lucky winner plus a second draw for Dh1 million.

Savers can purchase MashreqMillionaire certificates for the further Dh2.1 million cash and two freehold apartments worth more than AED700,000 at Emaar Greens, that will be given away during DSF. Draws will culminate in a Dh1,000,000 draw on 15 February 2004, the closing day of the Shopping Festival.

The Gold & Jewellery Group will continue to run its longstanding annual mega gold promotion. A total of 47 kg of gold will be distributed to lucky winners during the month-long promotion, and festival prizes of one kilo of gold will be distributed in the form of 100 World Family commemorative gold coins each day. Shoppers also have a chance to Scratch & Win thousands gold coins and 'Win Back Half your purchase' during DSF 2004. The grand prize of 10 kilograms of gold coins will be presented to one lucky winner at a grand draw on the last day of the month-long festival. To participate in the promotion, customers will have to purchase gold or jewellery worth AED500 from any participating outlet. Each AED500 purchase will entitle shoppers to one coupon.

Key Sponsor, National Refreshments, is presenting the 'Pepsi Sports Fiesta' that will involve more than 4000 male and female players of all ages from eight upwards competing in a series of qualifying pool matches with winners progressing to the final knockout stages. About 250 football, 350 basketball and 70 cricket teams are expected to take part, with prizes for the winners in different categories according to age- girls, boys, adults, mixed and corporate.

"Pepsi brings more to youth- more fun, more refreshments, more music and more sport- hence our decision to launch the Pepsi Sport Fiesta as our contribution to the Dubai Shopping Festival 2004 celebrations", said Marketing Manager, Peter Dickens.

Support Sponsors have signed up in plenty for DSF 2004, and they are all offering attractive offers and promotions.

Mr. Gangu Batra, Chief Executive Officer, Jashanmal National Company, said, "Just as how DSF has come to be such an integral part of life in Dubai, DSF is also essential to trade. The tourist volumes that has been created by the festival has had a tremendous impact on business. We have had extremely positive experiences of participating in Dubai Shopping Festival and as a group, we cannot imagine business in Dubai without DSF. This year, across our major international labels, we will be offering discounts of up to 70%. Customers are sure to find some great deals in Dubai during DSF 2004."

Al Sayegh Brothers has been a support sponsor of DSF since 1996. The company is the official distributor of LG Digital Products, Aiwa and Olympus in the UAE. During DSF 2004,7he company has special promotions on all its brands. Free gifts include DVD titles, DVD players, cameras, digital cameras, home theatre systems, binoculars and more. Prices have been greatly reduced for DSF too.

Mr. Krishna Kumar, Chief Operating Officer, Alshaya Group, said, "We have run good promotions during DSF regularly, and this year we are even participating in the Night Souq after seeing the success of the DSF special venue. As Support Sponsors for DSF 2004, we are offering our customers from 20% to 70% discounts across all our brands. Every shopper spending over Dhs.200 at our stores will also get coupons for the Nissan draw. Our stores include Debenhams and Mother Care, among others."

Mr. Vishal Suvarna, Country Manager, CosMed Division, Nivea, said, "DSF 2003 saw intense activity from Nivea, which has resulted in significant market share gains for us in all the categories where we ran DSF specific raffle promotions. Nivea is therefore pleased and proud to be back as a support sponsor for DSF 2004."

"As part of our activities we have tied up with Audi to enable customers buying special packs from Nivea Body, Nivea Visage & products from Nivea Beaute to win a brand new Audi A4. In addition to many other great offers, consumers can check out Nivea animations at major shopping malls in Dubai as well us Nivea kiosks at Al Seef & Muraqabat streets", he added.

Ajmal Perfumes, for instance, has kiosks at Al Riqqa Street, Night Souq at Al Seef Street, and the Saudi Pavilion at the Global Village to offer a variety of new perfumes and other exclusive benefits this DSF. In addition, at Ajmal's My Inspiration kiosk in the Night Souq one can create one's own signature perfume matching individual taste.

During DSF 2004, Al Ghurair City 'Scratch and Win promotion is giving away a Mini Cooper together with more than 20,000 precious gifts such as home theatre systems, gold bars, DVD players, and much more. Each shopper gets a Scratch and Win tickets when they shop for Dhs 200. Gifts are distributed instantly to the lucky winners. Exciting daily activities and promotions are in store for all Al Ghurair City shoppers and their families this year.

Century Mall is having exciting promotion by building world's largest shopping trolley filled with fabulous prizes, which will be raffled. Prizes have 4-wheel drive, Mercedes car & other electronics, novelties & furniture items plus Nissan raffle tickets on purchases at the Centre. Located at just 10 minutes drive from Al Nasr Square, in Deira in Al Mamzar, next to Al Shabab stadium is perfect place for shopping pleasure at competitive prices. It has kids amusement park, food court, hyper market & more than 80 retail outlets

Areej, one of the leading names in cosmetic retailing is also welcoming DSF in a special way: shoppers will receive a raffle coupon for every purchase of AED 295 for the chance to win gold bars. One winner will get to win a half kilo gold bar every week.