Citibank launches campaign

Existing customers as well as new ones are eligible to enter the draw, which will run every two weeks and will pick winners in a sweepstake raffle.

Coming at the heels of the Dubai Shopping Festival 2004, which also featured Citibank as a support sponsor, the Citibank Customer Festival is a continuation of the value proposition promised by Citibank. Customers, who enjoy the superior services provided by the bank, will improve their chances of winning by booking new banking and credit services from Citibank. The campaign spans the full range of Citibank products and services - Credit cards, Deposit accounts, Investment services, insurance products, and personal & auto loans.

"At Citibank, we work to ensure that our customer is always the WINNER, as we strive to provide best-in-class banking service, evident in our range of superior products," said Rajeev Kakar, Regional Head for Citibank's Consumer Bank in Turkey,Middle East & Africa, who is based in UAE. "We would like to further reward our customers by providing them the chance to win cash prizes and also enjoy a package of excellence comprising products, delivery channels and customer support."

Citibank has been at the forefront of developing banking services and products specifically designed to meet the diverse needs of the UAE customer base. Keeping apace with the fast developing UAE market, Citibank has introduced a broad spectrum of innovative personal banking products including credit cards, consumer loans, Citigold priority banking and investment services, in addition to tailored insurance products.

Today, the bank dominates UAE's credit card market and is currently a leading provider of consumer credit services including personal and auto loans. The personal banking offer is backed by the sophisticated CitiPhone Banking service, a virtual branch meeting all banking needs over the telephone.