Beiersdorf AG and Fortune Promoseven celebrate 20 years of partnership

Back in 1983, Beiersdorf appointed Fortune Promoseven to handle its marketing communications activities for the available product range, which over the past twenty years has witnessed tremendous growth and a strong increase in market share. Fortune Promoseven worked together with Beiersdorf to launch a number of new ranges in the Middle East, including NIVEA Visage, NIVEA Fair and the colour cosmetics line, NIVEA Beauté, as well as establishing the Beiersdorf Middle East office in 1999.

Beiersdorf AG is a leading international branded goods company with brands that focus on consumers' wishes and demands. Beiersdorf concentrates its efforts on the development and care of strong international brands, namely - NIVEA, 8x4, Atrix, Eucerin, Labello, La Prairie, JUVENA, FUTURO, Florena, Tesa, Hansaplast and Elastoplast. The company's success over the last 120 years stems from combining focused customer care with continuous new innovations. The company attributes this success to their consumers, who are convinced their brands offer good value for money.

"We value the relationship we've had with Beiersdorf for the past two decades," said Akram Miknas, Chairman of the Promoseven Group. "We've worked together to see incredible success for Beiersdorf's products in the Middle East and we look forward to the next twenty years, to further grow, expand and develop the brand further."

On his part, Bernd Schwache, Regional Director for Middle East, Beiersdorf AG Cosmed, commented by saying: "Our relationship with Fortune Promoseven over the past 20 years has been outstanding, and our brand would not have grown to what it is today without their dedication, investment and hard work during this period."

Since the company's inception in 1968, Fortune Promoseven Network has expanded into 16 different markets across the Middle East and North Africa covering Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia (Riyadh, Jeddah and Khobar), Tunisia, United Arab Emirates (Abu Dhabi and Dubai), Syria with affiliates in Iran, Palestine and Yemen. The Agency employs more than 900 professionals covering communication disciplines that include: Advertising, Strategic Brand Planning, Media Planning and Buying, On-line Communications and Branding, Public Relations, Customer Relationship Management, Corporate Identity and Retail Marketing Communications.