Over 16 million hits on DSF 2004 Official website

In the period between 15th December 2003 and 15th February 2004, the website had 16,096,135 hits, and during the corresponding period of DSF 2003, the site had 7,587,873 hits.

Rabia Arhama, IT Coordinator, Dubai Shopping Festival, said, "The website has been the information dispelling center in cyber space for DSF 2004, and it is evident from the number of hits that people from all over rely on it as their primary source of information. The calendar of activities, the details of events, draws and the winners, information about DSF and UAE, and even a section for the media to source information has made this a website that people flock to, and we have ensured that it is kept easily navigable."

The various sections on www.mydsf.ae carry all the information that a person who lives in the UAE or the person who visits the festival would need. During DSF 2004, the website was made even more comprehensive and featured information about events and activities on a daily basis as well as the full calendar, quizzes with prizes sponsored by Cosmos, Rivoli and Axiom Telecom, and even information on the raffle draws. These included the schedule for the draws as well as the winners of the daily Lexus and Nissan raffles, as and when they were announced.

A special section of the website carried the prices of tickets to the various shows and attractions that were happening around Dubai, as well as a section listing the major venues of DSF 2004. Another section had details of the Key Sponsors of DSF 2004, and the previous winners of the Journalism, Innovation and Ideal Arab Mother and Family have all been listed, with this year's winners now uploaded.

The DSF 2004 calendar of events was made available on the website and people could plan for events or see reviews and images of events immediately after they happened. Due to a higher level of international interest in DSF 2004, all this information was made available to the Internet user.