HSBC wins Banker Middle East award

The award, which recognises HSBC Premier as a premium wealth management service for top tier personal banking customers across the GCC, was presented to Nik Cherrill, Head of Personal Financial Services, HSBC Bank Middle East Limited, during a ceremony held at the Emirates Towers Hotel in Dubai on 16 February 2004.

The Banker Middle East GCC Banking Awards 2004 was held under the patronage of HH Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance and Industry, UAE, and HE Dr Mohammed Khalfan Bin Kharbash, UAE Minister of State for Finance and Industry.

In selecting HSBC, the magazine said: 'As investors in the GCC become increasingly sophisticated, it is crucial that banks operating in this region offer them a rage of sophisticated products supported by a truly service-oriented culture. With this award, Premier from HSBC has been recognised by Banker Middle East magazine, by our awards panel, and by the voting public for its attractive benefits, its skilled financial planners, and its wide range of options for the protection and enhancement of clients' personal wealth.'

Mr Cherrill said, "HSBC Premier is a truly global service and is a typical example of how the combination of our expertise in the region and the international scale of HSBC can be harnessed to fulfill customers' needs. We like to think this is how our customers see us, so the Banker Middle East award comes as very welcome evidence of that."

"At the heart of the HSBC Premier proposition is our commitment to recognise, reward and strengthen our relationships with these important customers. We provide them with superior service, expert advice, and other privileges whenever, wherever and however they come into contact with us in all 79 countries in which HSBC operates," he added.

Among the benefits offered by HSBC Premier are a dedicated Relationship Manager; world wide recognition, assistance and same level of high quality service at HSBC Group offices; a comprehensive range of products and services that allow us to meet our customers' personal financial needs; Financial Planning Service provided by professionally qualified Financial Planning Managers; preferential rates and tariffs on a range of products and services; HSBC Premier International service (wherever available) and a wealth of other privileges.