Arab African International Bank consolidates reporting, improves decision-making with Oracle banking solution

To maintain its pioneering edge ever since its establishment in 1964 and continue gaining market share in an ever-increasing competitive financial services landscape, AAIB sought an industry-specific solution that would enable the bank to increase customer profitability, satisfy the regulatory requirements of the Basel II accord, manage risk, and forecast financials more effectively. In addition to meeting these objectives with the OFSA solution, AAIB has created an Oracle-based data warehouse to better understand customer banking trends and tailor its offerings more closely to the requirements of its clients around the Middle East.

Rounding out its new technology strategy, AAIB also implemented Oracle customer relationship management (CRM) modules as well as the Oracle Internet Developer Suite, which enhance the organization's ability to respond more quickly to client needs and develop specific applications in-house.

"In view of the shifting regulatory requirements and the competitive nature of the Middle East's financial services, banks here can't derive enough value from standard business applications - we need solutions with inherent industry intelligence to help manage risk and profitability while enabling us to look after customers properly," said Hassan Abdalla, Vice Chairman and Managing Director of the Arab African International Bank, AAIB.

"Our decision to procure Oracle's banking software included the complete nature of the suite, as well as its compliance with regulations such as Basel II. The company's local references, expertise, and commitment to the Egyptian market also influenced AAIB's decision in selecting our technology partner for this project," Abdalla added.

Improved Reporting, Enhanced Service
Given the bank's customer oriented growth strategy, Oracle solution is sought to help the bank attain distinctive customer service level. From an internal perspective, elements of OFSA such as Oracle Performance Analyzer enable AAIB to calculate profitability information by account, customer, customer segments, products and its organizational units, providing greater insight than ever into the bank's roadmap for future growth. AAIB is deploying Oracle Risk Manager to measure and manage risk exposures for regulatory compliance in a changing international and regional legal landscape.

Externally, elements of the Oracle E-Business Suite such as Telesales and Scripting allow AAIB to streamline its customer contact channels, and align outbound and inbound service with the vast stores of data it maintains on each account holder, resulting in more consistent and insightful customer interactions. Enhanced analysis tools such as Oracle Discoverer have given the commercial and investment banking group the opportunity to fully leverage all of the client information in AAIB's data warehouse for maximum customer benefit.

The AAIB implementation was managed by Oracle Egypt's consulting operations. Regional banks including Bank Muscat, Banque Misr, the Central Bank of Egypt, Al Rajhi Bank, and National Bank of Dubai have deployed Oracle's technology and software solutions to improve their operations and foster growth.