Gold and Jewellery Group wins DSF Innovation Award 2004 for best retail promotion

His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of the Department of Civil Aviation and Chairman of the Emirates Group, presented the award to Tawhid Abdullah, Group Chairman, at the DSF closing ceremony.

The gold coin was enthusiastically endorsed by the Dubai Shopping Festival Committee and hailed from its creation as an innovative and complimentary product. The creators of the World Family Commemorative Gold Coin took their inspiration from the theme of the globally renowned festival and depicted the Dubai Shopping Festival family on the face of the 10-gram pure gold memento.

'We are very proud to have received the Best Retail Promotion Award. We will continue to promote and develop Dubai as a popular international hub for gold and jewellery and are already planning our summer promotion that we hope will prove to be equally popular. It is worth keeping in mind that coin promotes Dubai year round and we fully expect to promote this coin on an ongoing basis and not just during festival times,' said Tawhid Abdullah, Chairman of the Gold and Jewellery Group.

'Our investment in the promotion, which supported the DSF theme, has spread the message of family and unity amongst the tourists and residents alike. I would like to thank the DSF committee for their support and vision in supporting the World Family Commemorative Gold Coin product and promotion,' added Abdullah.

A total of 47 kilos of gold were distributed to lucky winners during the month-long promotion and festival prize of one kilo of gold in the form of 100 World Family Commemorative Gold Coins were distributed each day. Bags of these gold coins were given away daily adding to the mega-ness of the raffle prizes. Other mediums to win were via SMS, Radio and Daily Coupon Draws as well as Scratch and Win.