Costa coffee launches loyalty card promotion

The two month long promotion is underway at all Costa outlets in the UAE, and will run until end-March 2002.

Announcing the promotion, Piers Burton, Corporate Marketing Controller, Maritime and Mercantile International (MMI), said that there were two bonuses that Costa customers could look forward to, for a period of two months. "This is an effortless and irresistible promotion for our customers, all of whom will be presented with a loyalty card upon ordering one of our coffees," he explained. "Costa's loyalty-based promotion allows everyone to enrol in the grand draw with remarkable ease. Each customer will be offered one cup of Costa coffee free of cost, for every five cups purchased. In addition, each completed five-cup promotion card will be entered into the promotion's grand draw, with its fabulous prize of a four-day holiday to Rome for two persons," he stated

The grand prize is inclusive of air tickets, transfers and hotel expenses. "The holiday package to Italy's 'Eternal City' has been specially developed by associate company, MMI Travel, with every detail carefully considered," stated Burton. The prize draw will be conducted in early April.

The 'Roman Holiday' promotion is underway at all six Costa outlets: Deira City Centre, City Tower 2, Century Village, Spectrum Building, Dubai Internet City and the new Airline Centre in Dubai.