La Germania undertakes customer review in UAE

The La Germania team, comprising senior members of their sales, technical and production divisions and led by Paolo Bertazzoni, Managing Director, Bertazzoni Spa, the manufacturers of La Germania, visited several customers - identified by Jacky's - to help them to better understand how their products were perceived by the end consumer.

Speaking on the importance of undertaking the customer survey, Bertazzoni said, "We at La Germania want to become the best specialist manufacturer of cooking appliances and that is why it was very important for us to visit our customers, personally, in Dubai to gain first hand feedback on our products and services.

"This feedback will enable us to better understand the needs of our customer as well as help us to understand this dynamic market. Many people all over the world are looking for a product that is both safe and performs excellently. If this product, at the same time, beautifully decorates the kitchen, the value transferred and the satisfaction obtained to the customer is increased. This is what we want to give our customers in the UAE."

The results of the customer survey showed that users were extremely pleased with the 'full safety for children' feature on some of the La Germaina cooker models. The full safety feature is an important element in its design as it automatically cuts off the circulation of gas in the case the gas knobs are turned on. Families with young children found this feature to be enormously useful and greatly appreciated this.

Another feature that got the thumbs up was "Closed Door Grilling with Double Knob Grilling." This feature was first introduced to the world by La Germania and is important because it allows the grill feature on the cooking range to be used without having to open the grill door. Furthermore, it is now possible to operate both the grill and the oven in the La Germania cookers simultaneously. This is something most other brands are still to develop and is one of the main reasons for the product's popularity in the Emirates.

"With the changing real estate scenario in the UAE, this visit by the La Germaina team shows their pursuit of excellence and their dedication to the region. La Germaina is constantly looking at improving manufacturing efficiencies and this not only results in better quality products but also products that cater favourably to this region. This is perhaps the first time that a manufacturer has undertaken such a customer survey," said Ashish Panjabi, General Manager, Jacky's Middle East.

In addition to visiting customers, the LaGermaina also visited some key dealers. "This visit has been extremely productive in terms of better customer learning and market understanding. Armed with this information, we will now be in a better position to supply products which are not only of high quality and performance but also products that meet the nature and style of Arabic cooking," concluded Bertazzoni.

Jacky's Middle East has been the authorised distributor for domestic appliances from La Germania in UAE for over ten years and is marketing the La Germania range to various electronics dealers, kitchen suppliers and projects across the UAE.