The Athlete's Foot launches first UAE store at Lamcy Plaza

The brand has been brought to the region by Apparel LLC, the master franchisee for the United Arab Emirates, Bahrain, Qatar and Oman.

Located on the third floor, the spacious 1700 sq. ft outlet offers customers a multi-brand range of athletic footwear in the latest styles in technical athletics as well as sports fashion. For the convenience of shoppers, the store has divided the footwear by gender and by athletic categories, e.g. running, football, basketball, tennis and training.

"We believe that the opening of an innovative and active lifestyle retail concept like The Athlete's Foot in the UAE will cater to the discerning clientele of the region who prefer shopping at a multi-brand outlet which provides a complete shopping experience," said Nilesh Ved, CEO, Apparel LLC.

"The Athlete's Foot takes the experience one step further with its unique 'Fit-Print' analysis for customers, carried out at the outlet, which will help them choose the perfect fitting shoes according to their individual feet requirements," he added.

"We are extremely pleased to have a world renowned brand such as The Athlete's Foot at Lamcy Plaza. It is a great honour to be chosen as the first location in the United Arab Emirates and it further reaffirms the mall's stance that is 'You can get it all at Lamcy'" said Tim Jones, General Manager, Lamcy Plaza.

"The mall's discerning clientele is sure to make a stop at The Athlete's Foot for its un-paralleled range of specialised footwear, coupled with a high level of expertise offered by the sales team at the outlet," added Jones.