Philips audio solutions power up for a new generation of music and gaming

It is one of the key innovations under its Personal Expression platform, which aims to bring entertainment, information and communications to youthful consumers anytime, anywhere.

"Youths look to music and technology for entertainment and as an extension of their personalities. With our expertise in audio and wireless innovations and our insight into their needs, we have designed the mini and micro audio solutions that allow them to access digital content the way they want and whenever they want - spontaneously, as a status symbol, a statement of identity," said Alan Sparks, Senior Vice President, Philips Consumer Electronics, Asia Pacific, Middle East and Africa.

The systems include the MC-500 and MC-M570 for those who prefer to personalise their sound settings when listening to music, and FW-C577 and FW-C777 for those seeking enhanced audio experience while playing games.

Enjoy a whole new gaming experience with Philips Gameport
Connecting to the game console is just a matter of plug and play with Philips Gameport. Users can choose any one of three sound modes for their game - depending on whether they want speed, punch or blast effects. With Philips Game Mix function, users can even mix game sounds with their favourite CD track, radio station or other external audio player, so they can enjoy great music while playing games.

Impressive, immersive sound
For those seeking the ultimate music and gaming experience, Philips revolutionary wOOx Technology™ in its FW-C777 generates bass that is significantly lower and louder than any other audio system, so you even feel the depth of the experience.

This immersive sound experience is complemented by the Class D™ Digital Amplifiers that are highly efficient compared to traditional amplifiers, translating into high-powered set in a small footprint.

MP3 control and convenience with USB PC Link
Enjoy music streamed from the PC in full, stereophonic, 3D sound with Philips mini and micro audio systems. Transform the PC into a massive MP3 jukebox just by connecting it to Philips audio systems via a USB PC link. USB PC link allows easy navigation and control via remote control. So, users can play, pause, stop, skip MP3 tracks, or even display the song title, all without needing to sit in front of their PC.

Music, gaming and mobile connections for Philips Personal Expression experience
Driven by Philips insight into the youth market and technological expertise, its Personal Expression campaign platform features audio and wireless innovations - things for the consumers to do their thing. Designed by Philips to cater to the cutting-edge youthful lifestyle, the campaign brings two functional benefits. It allows consumers to:
• Enjoy music, gaming and mobile connection with its mini and micro audio systems, Streamium, Emotive Micro and mobile phones; and
• Create and share audio/visual experiences with Philips MMS phones, infotainment products and hard disk drives, anytime, anywhere.