EMAAR's Street of Dreams attracts thousands of impressed visitors

The sales staff manning each model villa provided visitors, many of whom were from overseas and in the city for the Dubai Shopping Festival, a guided tour of the villas. They also explained the uniqueness of the concept of constructing examples of EMAAR's luxurious, lifestyle offerings at one centralised location.

Mansour Al Othaimin, Corporate Director, Sales and Marketing, EMAAR Properties, said the novel idea by EMAAR marks a breakthrough in how prospective investors can choose a property.

'I'm glad that the several thousands of visitors who have visited the Street of Dreams have been visibly impressed with the unique showcase of home architecture, interior design and landscaping,' Mr. Al Othaimin said.

'We felt the need to make our selection of developments more visible and accessible to our customers. Instead of driving around to visit several developments within the same area, a prospective customer can now take a leisurely stroll down the Street of Dreams and compare the different model villas on the spot. I'm sure these visits will translate into actual bookings in the very near future,' he added.

Street of Dreams is open to visitors from 10am to 8pm seven days a week. Further enquiries can be made by calling 04 3674888.

Situated in Emirates Hills at interchange five on Sheikh Zayed Road, Emaar's Street of Dreams consists of nine distinct model homes displaying examples of villas from The Springs, The Meadows and Hattan. Each model home has a different design theme, ranging from modern and post modern to contemporary, luxury and classical. Being fully furnished and equipped, the project gives prospective buyers an impression of living within one of the communities' homes.

An added attraction to Street of Dreams are three state-of-the-art libraries, dedicated to architecture, landscaping and interior design respectively. A wide-ranging selection of books and magazines are also available at each villa in order to aid the visitors in their selection.