The power of partnerships (page 2 of 2)

The market research group INRA Europe, for instance, is one that provides free market research into the European public's perception of environmental issues and of WWF and its brand.

The information provided by these surveys helps the organisation to better shape its messages. A 1999 survey by INRA in nine European countries showed that a majority of respondents thought an association with WWF added value to a company.

Delverde, the Italian pasta manufacturer, is a WWF Corporate Supporter that has always taken an active role in nature conservation and is now increasing its range of organic products, as well as helping protect a nature park in Italy.

There are product licensing partnerships with companies that have a proven track record of corporate environmental responsibility and whose products are manufactured using environmentally friendly practices and materials.

International Bon Ton Toys is one that has designed a collection of plush toy animals especially for WWF. The company complies with WWF's rigorous environmental standards by using carefully sourced materials to make its toys, which are sold throughout the world.

WWF thus enters into business and industry relationships with a positive and constructive mindset, searching for solutions, which take the organization further along the road to halting the degradation of nature.