Brazilian beauty industry presents products made with natural elements of its biodiversity at Beautyworld Middle East 2004

The high quality of the Brazilian products allied to accessible prices and the exclusive elements of its biodiversity were capital to guarantee the success of its products abroad. The Brazilian cosmetics, represented by nineteen companies, will be showcased at the forthcoming Beautyworld Middle East, which will take place at the Dubai World Trade Centre from April 26 until 28, 2004. The show will be opened for trade visitors only from 10am to 1pm and from 5pm to 9pm.

'We are pleased to have, for the first time ever, a Brazilian pavilion at the show. Supported by the Brazilian Toiletry, Perfumery and Cosmetics Association, these companies take the opportunity to introduce their products to the people in the Gulf and Middle East region', says Daniela Rose, Group Exhibitions Manager Beautyworld Middle East.

The Brazilian cosmetics sector's growth potential for international trade is due to the size of its domestic market ranking 7th in the world, and also to the quality of its products, which have been gaining international recognition in the last years. Brazil holds 20% of the planet's biodiversity and an incredibly rich flora, with a great variety of seeds, roots, herbs and plants located mainly in the Amazon region. In Brazil, there are 1123 companies operating in the Cosmetics, Toiletries and Fragrances market. Fifteen of these are large-size companies, with net sales over US$ 100 million per year, representing 73% of their total sales. The job opportunities created by the sector have grown 102.8% since 1994. The Brazilian exports in the sector have grown 103% in the last five years and they are expected to grow approximately 16% until the end of 2004. Although the industry operates primarily in South America (60,4%), it has gradually reduced this dependence and expanded its markets to many countries in North America, Europe, Asia, Africa and the Middle East. The diversification process has been occurring at a quick pace. Brazilian products, especially hair care and perfumes, are exported to more than 100 different countries all around the world. In 2003, the cosmetic sector's trade balance registered an increase of more than 100% compared to the previous year. ABIHPEC closed the year with a growth of 18% in exports and a decrease of approximately 4% in imports.

'The Brazilian population exhibits a great diversity of styles and races. A cosmetics industry that is able to serve such a complex and characteristic market can thoroughly attend people from all around the world', says João Carlos Basilio da Silva, the president of ABIHPEC, which has organized the participation of the Brazilian companies at Beautyworld Middle East 2004 supported by APEX-Brasil.

The Brazilian companies showcasing their latest products at Beautyworld Middle East 2004 include Anantha, Aroma do Campo, Bhotanica, Bonyplus, Casa Granado, Chamma da Amazônia, Chlorophylla, Condor, Diadema, Foocanthy, Kanechomn, Mabesa, Merheje, Nazca, Niasi, Phytoderm, Racco, Shizen and Tricofort.