Hotel Show brings the latest hospitality products and services to the Middle East

Organised by event management and marketing specialists Streamline Marketing, The Hotel Show takes place at Airport Expo Dubai and gives hotel owners, operators and developers the chance to see the latest products and services vital to a hotel's day-to-day running.

Leading Singapore manufacturer of ceramic and melamine ware, Landex Ceramine, returns to The Hotel Show this year with its latest range of crockery. Designed after extensive consultations with chefs and restaurateurs, the new range is produced at the company's factory in Xiamen, a province in China renowned for the translucency of its ceramic ware.

"Last year we had around 90 visitors at our stand and they were all genuine buyers, so The Hotel Show is the perfect stage to launch our new collection in the region" said Leck Tin Heng, the company's director.

Founded 50 years ago, the company is one of the leading suppliers of tableware products in the Far East and its clients include Singapore International Airline and Raffles Hotels & Resorts.

"Our aim is to achieve in the Middle East what we have already achieved in East Asia, so finding prospective partners and distributors will be a priority for us at this year's exhibition," he said.

Sico Europe, a UK-based manufacturer of stages, mobile insta-walls, folding conference and room service tables, housekeeping trolleys and luggage carts, will showcase its latest range of luggage carts. The luggage carts are available in a range of models and arrive fully assembled with no set-up time required.

"Around 30 per cent of our hospitality revenue is generated in this region and we hope our participation at The Hotel Show will help us to achieve this and more in the years to come," said Graham Dimond, the company's sales manager.

Omani manufacturer of the 'Raha' beds, mattresses and sofas, Poly Products, is also returning after its successful attendance last year. The company has branches in the UAE, Saudi Arabia and Kuwait and saw its regional turnover reach $20 million last year and expects to witness a bullish 2004.

"The massive amount of hotel development under way in the Middle East means this is a tremendously lucrative market for hotel suppliers," said Laith Kubba, director of Streamline Marketing. "We expect the final number of exhibitors to be the largest yet."

The Hotel Show is held under the patronage of H.H.General Sheikh Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, UAE Minister of Defense and Chairman of the Government of Dubai's Department of Tourism and Commerce Marketing which uses its international network of offices to promote the event. The exhibition is owned by the UK's Daily Mail Group and also supported by the UK, German, Spanish and South African governments and various Italian regional governments.

Visitors this year can expect to meet the full spectrum of suppliers to the hospitality industry, including producers of computer hardware and software, fitness, spa and pool equipment, furniture, interior design, tableware, kitchen equipment, management and reservation systems, telecommunications systems and uniforms.