Rivoli introduces the world's most exclusive instrument for personal communication

The Rivoli Group has signed a partnership agreement with Vertu, a new company based in the United Kingdom, to offer their exquisite collection of mobile phones to the UAE and Qatar markets.

With this signature collection, Vertu, which is committed to unparalleled communication solutions, has pioneered an entirely new category in mobile communications. More than a mobile telephone, it fuses the best in craftsmanship, precision engineering, proven technology, high performance and a unique personal service, into one groundbreaking invention appealing to the most discerning customer. Vertu is a modern classic that is a personal possession to be treasured.

"With their well built distribution channel, extensive retail expertise and rich local contacts, the Rivoli Group is an ideal partner for us to establish our brand in new markets like the UAE and Qatar", said Mr. Arnaud De Schuytter of Vertu, while explaining the main pillars of success for Vertu.

Mr. Ramesh Prabhakar, Managing Partner of the Rivoli Group, said: "The linkage of a luxury watch and accessories portfolio with luxury mobile phones, compliments our existing product offering and the target segment we cater to. By adding Vertu to this environment, we will furthermore promote the clear definition of the high-end positioning of our stores, exposing it to an entirely new clientele and establishing the success of Vertu on this strong base built over more than a decade".

For Creative Director and Designer, Frank Nuovo and Vertu's team, building this groundbreaking product is just the beginning of Vertu's journey of commitment. The instrument's components have been specially crafted in partnership with the world's most prestigious manufacturers - from Vertu's sapphire crystal face to the bezels that come from a venerable supplier of platinum and gold, to the leather that surrounds Vertu crafted from the finest hide. The engine architecture has been developed to ensure trusted and proven performance, through an advanced technology partnership.

Assembled by hand in pristine workshops, this collection uses only the highest quality materials, including a scratch resistant sapphire crystal face, ultra strong highly polished ceramic, fine leather for better grip and jewelled bearings that are fitted under each key, ensuring precision and longevity. Vertu instruments are available in the highest quality stainless steel, stainless steel with yellow metal, 18 carat yellow gold, 18-carat white gold and platinum which are all individually hallmarked.

A dedicated Vertu Concierge key on the side of the phone allows Vertu clients to connect to a team of operators who have specialized information and offer assistance in major cities around the world. The Concierge can offer everything from product support and information, to exclusive benefits and insider advantages from a network of travel specialists, hotels, restaurants, and members-only facilities such as gyms and sporting clubs. Whether the client is at home or abroad, Vertu Concierge is on call 24 hours a day, seven days a week.

Vertu boasts a front-lit high-resolution display, and a refined new antenna giving unparalleled sensitivity. Furthermore, Vertu's hi-fidelity audio system speaker dramatically enriches the aural experience with original composition ring tones, producing a full-bodied sound.

The Vertu collection is available at select Rivoli outlets in Abu Dhabi, Dubai and Doha.