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Successful supplier relationship management (page 2 of 2)

  • Thursday, February 26 - 2004 at 20:51
They should be able to inquire, view and transact directly with the buyer's system. The method of connecting suppliers to the business must be affordable, scalable and relatively straightforward to implement and use. The range of interface options available to suppliers - XML, EDI, web services, portals or email - means that their investment in linking to the buyer's system can be kept to a minimum.

Thirdly, once a single view of the supply chain has been enabled, analytical tools can be added to help identify the areas of greatest opportunity for both the buying organisation and the supplier base, and to monitor performance. Business intelligence tools assist decision-making and can help increase profitability for both parties.

For example, if over fifty percent of a month's projected inventory of a particular item is sold within the first week of the month, the supplier is automatically notified to deliver additional stock, ensuring that the buying organisation has sufficient supply to meet customer demands, while simultaneously boosting its own revenue.

Business intelligence tools can also be used to track supplier performance against business objectives, other than just price. Monitoring performance is an important step in improving supplier relationships, however according to a study by Aberdeen Group, only about half of enterprises have formal procedures in place to measure performance. Aberdeen analyst, Mark Vigoroso, says that without measurement procedures in place, companies have no way of knowing if money and effort spent on supply chain planning is doing any good.

Finally, a culture of collaboration must be fostered across the supply chain, and suppliers viewed as a source of competitive advantage, rather than cost. Gartner notes that properly managed supplier relationships "can contribute to enterprise innovation and growth", while a poorly managed supply base "will drive up costs and slow new product initiatives".

An integrated, connected supply chain can help lower costs, as manufacturers and suppliers are able set joint production, inventory and fulfilment schedules against real-time market data.

A modular approach can be taken to an SRM project, starting, for example, with a critical supplier-facing function such as procurement or sourcing. UK retailer Littlewoods plc achieved 24 percent savings on its procurement of indirect goods in a successful pilot of Oracle Sourcing.

Oracle Sourcing, a complete and integrated global sourcing application, allows a company to optimise its supplier base, reduce sourcing costs, improve supplier relationships, and source for best value. Littlewoods has now moved its purchasing function online permanently with Oracle Sourcing and expects to massively save on its annual procurement spend.

"Littlewoods Retail spends around £320 million (US $462 million) a year on purchasing goods - a significant amount - that we believe can be reduced through the use of online auctions carried out through Oracle Sourcing," said David Hallet, chief information officer for Littlewoods Retail Ltd.

In a highly competitive marketplace, companies are searching for further opportunities to reduce costs and improve operational efficiencies. According to Gartner , supplier relationship management (SRM) represents an evolutionary extension of supply chain management, driven by the need for enterprises to better understand their suppliers' long-term financial and operational contribution to the top and bottom lines. It is the next step in managing the supply chain more effectively.

Supplier relationship management then represents an opportunity to improve the accuracy and speed of buyer-supplier transactions, while improving collaborative working practices to the benefit of both parties, driving continuous improvement and lowering total cost of ownership.

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By Robert Fleming, Senior Director EMEA, Applications and Outsourcing,
Oracle Corporation


1. SRM is the recipe for doing more with less, Gartner, June 2002

2. The Supplier Performance Measurement Benchmarking Report: Measuring Supply Chain Success, Aberdeen Group, January 2003

3. Report: Enterprises fail to measure supplier performance, CRMDaily.com, January 23 2003

4. SRM is the recipe for doing more with less, Gartner, June 2002

5. Supplier Relationship Management: New Market Estimate, Gartner, February 2003

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