"We are pleased to have concluded this deal as part of our ongoing retail campaign", said Walid Akawi, ITP's Publishing Director. "Carrefour attracts enormous numbers of tourists and residents, and we look forward to seeing a further increase in the sales of our magazines thanks to this partnership."
This move is widely seen as taking ITP even further away from its competitors in terms of magazine visibility and reach, and continues the rapid process that began when ITP launched its first major news-trade title, Time Out Dubai, almost three years ago, by building and maintaining an innovative distribution and retail policy that has helped maximise the sales and awareness of its titles.
"From the launch of Time Out Dubai in September 2001, we made concerted efforts to develop the best visibility and point of sale - a practice we have also followed to great effect with new weekly launches such as Ahlan!, Ahlan Arabic and Masala magazines", continued Akawi.
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ITP and Carrefour's strategic alliance cements publisher's market dominance
- United Arab Emirates: Monday, March 01 - 2004 at 13:47
- PRESS RELEASE
ITP, the publishers of Time Out Dubai, Arabian Business Magazine and Ahlan!, amongst other leading titles, has signed an agreement with Carrefour MAF Hypermarket LLC to display and sell its magazines at custom-made counters located at the checkouts in the Sharjah and Deira branches.
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About ITP:ITP has had a presence in the Middle East since 1987 with the publication of Arabian Computer News.
ITP now publishes over 23 monthly and weekly consumer and trade magazines, and manages the region's leading IT and business website, www.itp.net.
Amongst ITP's market leading magazines are Ahlan!, Time Out Dubai, Windows Middle East, Arabian Business and Charged Middle East.
ITP has offices in Dubai, DMC and the UK.
To Contact ITP, call + 971 4 210 8000
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, March 01 - 2004 at 13:47 UAE local time (GMT+4)
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