• HSBC

Rezidor SAS appoints Regional Director of Sales and Marketing

  • United Arab Emirates: Friday, March 05 - 2004 at 00:32
  • PRESS RELEASE

Veteran hotelier Craig Senior joined the regional office of Radisson SAS Hotels and Resorts, a brand of Rezidor SAS Hospitality, as Regional Director of Sales and Marketing, Middle East, on March 1, 2004.

Craig, a British national, is a well-known and respected hospitality professional, who brings with him extensive sales and marketing experience gained within the Middle East, Asia and UK.

Married with one son, he started his career with international hotel chains, working for a decade with the Hyatt group. For the last three and a half years he worked with the Ritz-Carlton Hotel Group in Bali and Doha, Qatar, as Director of Sales and Marketing.

Jean-Marc Busato, Vice-President Middle East, Rezidor SAS Hospitality, said: "Craig, a renowned industry professional, is joining the team at a time when we are expanding rapidly across the region. It will take someone with his experience, perspicacity and flair to help us drive Radisson SAS and the brands of our parent group, Rezidor SAS Hospitality, further into the core markets of the Middle East.

In his new role he will be responsible for the implementation of the Rezidor SAS multi-brand strategy and extending the sales network. He will also take on responsibility for revenue management, for the group, which includes not only Radisson SAS Hotels and Resorts, but also Cerruti, Regent, Country Inn and Park Inn.

Radisson SAS Hotels and Resorts operates 12 properties across the Middle East and North Africa, and has ambitious expansion plans across the region. A major new luxurious resort is under construction in Egypt's Al Quseir, while there are plans for two properties on the Jumeirah Beach Palm island development, offshore Dubai, UAE.
Craig Senior,  new Regional Director of Sales and Marketing, Middle East. 
Craig Senior, new Regional Director of Sales and Marketing, Middle East.
Article Options
Log in to request more information

Notes and Media Contacts »

Radisson SAS Hotels & Resorts, part of Rezidor SAS Hospitality, currently operates 127 hotels in 37 countries in Europe, the Middle East and Africa, with another 30 projects under development. Radisson SAS is a first class, full service hotel brand with key differentiators such as the 100% Guest Satisfaction Guarantee and the "Yes I Can!" spirit of service.

Rezidor SAS Hospitality, one of the fastest growing hospitality companies in the world, has a portfolio of five brands. Rezidor SAS is the sole franchisor in Europe, the Middle East and Africa for the Carlson brands:

Radisson, Park Inn, Country Inn and Regent. In March 2003, Rezidor SAS announced its new lifestyle hotel brand Cerruti, a joint initiative with the international fashion house. Rezidor SAS currently includes 210 hotels in operation and under development in 40 countries. The company aims to include 700 hotels under the different brands by 2012. For more information on Rezidor SAS and its five brands, visit www.rezidorsas.com.

For further Press information, contact: Will Rankin, MCS/Action, Dubai Media City, Dubai, United Arab Emirates Tel: +971 43902960 Fax: +971 4 3908161.

For further information on Radisson SAS Hotels & Resorts, contact: Esther van Bemmelen
Tel: +971 4 3900082 Fax: +971 4 3908170.

Disclaimer »

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions