Leading Saudi Company opens two new showrooms in Al Khobar and Jeddah

The company's Computers Supplies and Accessories Division has recently opened two new showrooms in Al-Khobar and Jeddah, Saudi Arabia.

Al-Falak supplies an extensive range of branded and compatible computer products, as well as communications solutions, to businesses in the Middle East. The company's Computer Supplies and Accessories Division offers IT products like consumables, data storage and backup devices, and hardware through its branch offices in Safat, Kuwait and Al-Khobar, Riyadh and Jeddah in Saudi Arabia

"Al-Falak has been operating in the Middle East for over two decades. With increasing awareness of the benefits of utilizing IT systems, more business are investing in IT infrastructure. This conversion to IT-based systems has a trickle-down effect on smaller businesses and individual consumers as well. Our new showrooms in Al-Khobar and Jeddah have been established to cater to the growing small and medium business (SMB) sector in these areas," said Ahmed Ali Ashadawi, President and CEO of Al Falak.

"Our main strength is the sheer range of products on offer, at extremely competitive prices. The two new showrooms are well equipped to handle the demand for branded and compatible products. The showrooms are equipped with a sophisticated JD Edwards inventory system that helps us maintain product stock at optimum levels," added Ashadawi. "This has helped us create a formidable reputation among existing clientele, as well as supported us in exploring new markets in the Middle East. Moreover, customers that deal with us are assured of consistent quality and after-sales service. Al-Falak has an extensive network of suppliers comprising leading international IT vendors, ensuring that we only sell genuine products that deliver better performance with a longer product life."

The new showrooms will supply a large range of consumables such as toner, ink cartridges, and drums compatible with a range of printers including HP, EPSON, Canon, Lexmark and IBM. The company also stocks one of the largest selections of printer ribbons, plain and photographic paper. As distributor for Imation, Al Falak stocks different capacities of backup cartridges, diskettes and blank CDs, as well as ink and toner for OKI fax machines.

Al Falak is also a distributor of computer hardware such as Genius PCs for home, office or mobile use; Genius accessories such as cameras, scanners, wireless and multi-media keyboards, wireless, optical and netscroll mouses, network products like switches and cards, home theatre speakers, I/O devices, mousepen, gamepads, modems, and VGA cards; as well as LCD, Flatron and CRT monitors ranging from 15 to 21 inches; and Zupera products like Tablet PC's, Flash memory of different capacities, USB Dongle and wireless headset for mobile phones. PC processors, Hard Disk and memory of different brands are also available. In data back-up devices, customers can buy floppies, CD-ROM drives and Imation and Iomega backup devices. In PC storage Al Falak have CD carrying cases, CD-Boxes, cleaning products, mousepads and cables. In addition, the showroom has range of 3M products like multimedia projectors, mousepads, screen filters and transparencies.