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Tuesday, November 24 - 2009

Dynamic Saudi food manufacturer - FFP Group boosts competitive edge by going live with mySAP Business Suite

In the backdrop of regional enterprises increasingly taking to ERP solutions to improve business processes, reduce redundancies and optimize costs, Food & Fine Pastries Manufacturing Company (FFP Group), the leading Saudi Arabia-based food well-known for products like Al-Shifa Honey and Sunbulah frozen foods, recently announced the successful implementation of the Collaborative Business Platform - mySAP Business Suite.

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Announcing the complete implementation of mySAP Business Suite at FFP Group, FPP and SAP Arabia officials said the new Business Platform will effect a comprehensive business transformation, by increasing employee efficiency, lowering total cost of ownership (TCO) for systems and administration, and improving productivity and customer satisfaction.

Explaining the reason behind the implementation of mySAP Business Suite, Mr. Ibrahim Kurdi, Managing Director, FFP Group said: "Our goals for this project were to implement an integrated business management system that provided the necessary tools, reporting and security to meet our current business needs, while offering flexibility for growth. "

"Other vendors offered us point solutions, which were not an option as they would pose far greater complexity and integration issues. SAP's ability to address the unique needs of our industry segment, as well as its commitment to be a long-term business partner were other key factors in our selection. We were able to go live with mySAP within the targeted time frame without delays or added capital outlays.

The mySAP Business Suite is widely considered the world's most comprehensive family of adaptive business solutions, providing users with complete integrated Supply Chain Management, unlimited scalability, easy collaboration over the Internet and 30 years of industry-specific expertise.

mySAP Business Suite assists enterprises in
managing their most critical business processes, from business intelligence to finance, to human resource and supply chain management.

Collectively, they form a tightly integrated suite that adds value to every facet of an organization -- and its external value chain.
FPP Group has implemented the complete mySAP business suite to fully integrate its varied business process like Supply Chain Management, Product Life Management, Financials and Human Resources into one comprehensive automated flow.

Mr. Essam Enany, President of SAP Arabia said: "In an increasingly competitive regional business environment, Small & Medium Enterprises (SME) are looking at quickly deploying ERP solutions that can be easily integrated into existing IT infrastructures with a view towards improve efficiency, increase productivity and optimizing key business processes."

"At SAP Arabia we are leveraging the vertical industry experience and are working with key partners to develop solutions that help SME's operate with the power and sophistication of big businesses, with fast implementation timeframes, and predictable costs and return on investment."

"Thanks to a dynamic management at the FFP Group that is representative of these new winds of change, FFP was able to complete the mySAP Business Suite implementation at an accelerated pace of just six months," he added.

Xeca International, FPP Group's implementation partner played the key role of technology deployment for the project, codenamed "Maestro". The rapid implementation was made possible by Technology Platform for mySAP Business Suite.

Mr. Samer Kurdi, Deputy General Manager and Project Sponsor, FFP Group said: "The involved a comprehensive audit of our existing business processes, followed by a total business reengineering. The fully integrated mySAP Business Suite will be the backbone of our IT infrastructure for the present and future."

Issam Ghazal, project Manager, FFP stated "We believe that one of the key success factors for SAP implementation is the creation of an atmosphere where people want to change and perform their jobs better. SAP is helping FPP Group meet key business objectives by delivering management with analytical reports, and allowing swift access to critical information," he added.
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Notes and media contacts

SAP Arabia is the exclusive regional distributor for SAP AG, Germany. SAP AG is recognised as the leader in providing collaborative e-business solutions for all types of industries for nearly three decades. SAP Arabia, established in 1994 in Jeddah and Dubai, has been offering SAP solutions in 19 countries in the Middle East and North Africa including Algeria, Bahrain, Egypt, Jordan, Kuwait, Saudi Arabia, Syria, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, United Arab Emirates and Yemen. SAP provides support and services covering e-business, finance, logistics and human resources processes to more than 70 companies in the Middle East, 25 percent of which belong to the oil and gas sector. SAP Arabia has offices and training facilities in Jeddah, Dubai and Cairo dedicated to bringing support services closer to customers and partners across the Middle East and North Africa.

For further information, please contact:
Percept Profile Gulf Public Relations
PO Box 74245, Dubai, UAE
Tel : +971 4 344 6373, Fax : +971 4 342 9158

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