Flip Media launches Sawteha.com using its powerPortal Software

Sawteha.com has been designed specifically with needs of the modern Arab woman in mind and the site will be the first in the Middle East dedicated to providing women across the region with a central meeting point where they can meet, learn and interact as part of a fast growing female community.

"There has been a large void in the Middle East as far as the Internet and women are concerned", asserts Dinesh Lalvani, founder and creative director of Flip Media, "Sawteha was developed in response to numerous requests from disgruntled professional women who felt they were being ignored as the region and more specifically the Internet moved forward."

As the region is modernizing, so are women joining the ranks of the workforce and holding influential roles across many industries. Sawteha will empower women with the tools, news and information directly affecting them here in the Middle East.

Sawteha provides the following features with many more scheduled in the near future:
• The latest Middle Eastern news and commentary specifically for women.
• Business and Career articles from around the world
• Lifestyle and Health news and advice
• Discussion Forums
• Upcoming events calendar
• Voting platform

Advertisers on Sawteha can tap into an untouched online user base in the region: the professional woman which can be reached through multiple cost effective ad options.

Dinesh Lalvani explains: "This portal is the second website using the Flip powerPortal software and is unique as it will finally give advertisers a means for reaching this elusive segment."

Future updates of the portal foresee multiple languages, e.g. Arabic support and content syndication to other online and offline media within the region and globally.