Pepsi introduces new 'daring' look in the GCC countries

Pepsi fans will see the existing logo spun 90 degrees to be placed horizontally along the upper part of the blue packaging, replacing the current image that has been consistent for six years. Both Pepsi Cola and Pepsi Diet will carry the new look.

"Our consumers are young, contemporary, daring individuals who constantly get more out of their lives," commented the Marketing Director at PI - GCC. "They know how to get the most out of life and have fun whilst being up to date on the latest trends in music, fashion and sports. Pepsi new look packs have been designed to reflect that image."

A new selling line accompanying the re-design of the packs, 'Dare for More', has also been developed. It encourages consumers to go beyond and make the most out of life.

Since Pepsi's launch in 1902, the brand has gone through many facelifts to reflect the ever-changing tastes and lifestyles of consumers around the world.

In the same way, the company has successfully managed to touch the hearts of teens and youngsters across the world through association with some of the world's top football and music stars. Current Pepsi music stars in the Middle East are Elissa, Amr Diab and Nawal Al Zoghbi.

"The look of our products has always been central to our strategy as consumers associate their lifestyle and attitudes with the brand," added the Marketing Director. "At Pepsi, we are constantly reviewing the latest global trends and translating them into our brand values."