The Dubai Mall to be region's entertainment hub with ten state-of-the-art Atriums

These atriums, each having their own architectural design and character, will serve the need for top-of-the-line exhibition and promotion activities within the Mall, which will also be host to the world's largest indoor gold retail market.

Ibrahim Al Hashemi, Executive Director, Retail, Emaar, said: "The line-up of activities dotting Dubai's social calendar are increasing by the day and there is a growing need for state-of-the-art venues for hosting events of international scale.

"In line with our vision to position The Dubai Mall as the region's entertainment hub, we have decided to fulfill that need by offering a range of Atriums and promotional spaces, each featuring a distinct architectural design and character, equipped with world-class technology and infrastructure to suit the diverse needs of both local and international promoters."

Imparting a sense of grandeur to the Mall, ten distinct atriums will serve as orientation points for visitors featuring both event spaces or lounging areas whereby shoppers can rest and relax in the lively ambience of the Mall.

While the large atriums at the nodes will provide the ideal venues for a vast variety of promotional events, the linear atriums with skylights will provide the perfect ambience for informal exhibitions and promotions.

The main attraction is The Media Globe, strategically situated at the junction of the Concourse and Galleria zones of the Mall. Representing a novel concept in promotional venues, its eye-catching oval shape space marks the first main entrance along the Grand Drive. Promotional activities will be held both within the Globe and at the adjoining Media Globe atrium. In addition, it will allow visitors fantastic views of the two linear atriums.

The Grand Court Atrium, 50 meters wide and the largest of the atrium, marks the entrance to the Mall. From this point, visitors can move along the Aquarium to the Waterfront Atrium. Adding to the attractions will be the fresco dining and activities at the Boardwalk, easily visible from the Waterfront Atrium.

Leading to the Gold Souk is the Grand Atrium, distinguished from the others by its unique architectural design manifested in features sandstone clad columns and timber lattices.

Complementing the splendor of The Mall's beautifully designed Atriums is the Fountain Oasis along the waterfront, adjacent to the Dubai Mall hotel. Cafés line the edge of the 3-storey waterfall from the upper level of the Mall. It will boast a promotion space, enlivened by the natural sound of water flowing in the background. At the same time, this atrium offers visitors a relaxing view out to the Burj Dubai Lake.