Leading Japanese brand Daiso makes Middle East debut at Lamcy Plaza

The store was inaugurated by Mr. Mikihiro Arakawa, Consul-Deputy Chief of Mission, Consulate-General of Japan. Also present at the launch was Mr. Higashisako, general manager, Daiso, Japan.

Currently the number one chain in Japan, Daiso has stores in over 2500 locations worldwide. The store at Lamcy Plaza is a joint venture between Damas and Lals group - two of the leading business houses in the UAE, and is the first to be opened in the region as part of the brand's aggressive expansion plans including another two stores slated to open in March and a total of seven before the end of the year.

"We are extremely pleased to welcome Daiso to Lamcy Plaza and are honoured to be the first location for the brand in the Middle East," said Tim Jones, general manager, Lamcy Plaza. "High quality and reliability are words that one associates with Japanese goods and at Lamcy Plaza, shoppers have come to expect nothing less from us. The merchandise at Daiso will provide the discerning clientele of Dubai the opportunity to purchase a numerous range of goods within a single store."

Located on the third floor of the mall, the spacious 10,000 square foot store offers shoppers a chance to purchase high quality merchandise at extremely affordable prices. The items available at the store range from house ware to gifts, stationery, cosmetics to traditional Japanese household items as well.

"The retail industry in the Middle East and especially Dubai has undergone a dramatical change in the last five years. Shoppers have become much more conscious of what they are buying and this is where Daiso sets itself apart." said Higashisako, general manager, Daiso.

"Shoppers are looking to purchase quality merchandise without having to pay an exorbitant price for it and this is the niche market which Daiso in Dubai plans to target. The items available at Daiso are manufactured in line with the most stringent quality control regulations in factories which supply exclusively to our brand," he continued.

The success of Daiso lies in its ability to offer 700 new items on its shelves every month with a total of over 50,000 items. The concept has proved to be extremely successful in Japan, where Daiso opens twenty new stores on average every month.