LGE officials say that the new model reflects growing consumer demand for larger washing machines and is kinder on the environment.
Mr K.H Kim, President of LGE's Middle East and Africa Operations, said: "Demand in global markets for front-loaders is on the rise, and the trend is also seen here in the Middle East. Seeing how consumers let laundry pile up and wash it once a week, developing the world's largest capacity washing machine made perfect sense."
Demand for washing machines with a larger capacity that can even wash bedding is expected to increase. This is partly due to greater awareness of the health and hygiene benefits of washing bedding regularly as well as clothes.
LGE's new TROMM 13kg front-loading washing machine (model no: WD-R130AH) has the same exterior size as the 12kg model, but it boasts more room inside and enhanced space efficiency. LGE developed the New Direct Drive, and Triple Damping System technologies to get around the difficulties in making large-capacity motors for bigger washing machines, and the job of controlling vibrations.
The TROMM front-loader improves washing power and draining power by 11 per cent and 60 per cent respectively. Water savings of 12 per cent and electricity savings of 10 per cent are also generated, making LGE's latest washing machine innovation kinder on the environment.
Mr Kim continued: "By launching this product in the Middle East, LGE is expecting to reinforce its technological leadership in the global front-loading washing machine market."
Browse
related articles
LG Electronics meets ME market demand with world's largest capacity washing machine
- United Arab Emirates: Thursday, March 11 - 2004 at 15:04
- PRESS RELEASE
LG Electronics has announced the unveiling of a new front-loading washing machine with a capacity of 13kg, the largest capacity of any home washing machine on sale today.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from LG Electronics
Notes and media contacts
Model: WD-R130AHFeatures:
Washing capacity of 13Kg and drying capacity of 8Kg
(Compact exterior with a larger drum made possible through innovative technology)
Ag Antibacterial Tub / Lift that uses silver nanoparticles (Ag)
Multi-function lift that improves washing power and reduces damage to clothes
Shower Spray System that improves washing and rinsing power
Smart dry and digital sensor that measures the humidity of clothing to optimize drying
DD (Direct Drive) -inverter method that enables low noise and low vibration
Never Rust Steel Door boasts of premium design
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established in 1958 as the
pioneer in the Korean consumer electronics market. The company is a major global
force in electronics and information and communications products with more than
64,000 employees working in 76 overseas subsidiaries and marketing units around the
world. With annual total revenues of more than US $16.9 billion(non-consolidated),
LG Electronics comprises three main business companies: Digital Display & Media,
Digital Appliance, Telecommunication Equipment & Handset.
The LG Digital Appliance Company is fast becoming the leader of the global home
appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and
canister vacuum cleaners. LG Electronics was the first company to commercialize a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, March 11 - 2004 at 15:04 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds