Tech Data's 'TD Anywhere Search' boost profitability for Mid East resellers

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Since resellers' communications costs are a major financial hurdle on the channel, Tech Data has adopted this model as a way of reducing its channel's expenses dramatically.

'TD Anywhere Search' is a web-based system that puts Tech Data's database of products and pricing on the Internet. 'Our Experience has shown us that communication costs: telephones, faxes etc. are a major burden on resellers and eat up their profits.

By putting personalized prices on the web that take into consideration all variables: shipping costs, custom duties etc. for each reseller in his own country, we save him the time and money spent on product and pricing inquiries by telephone or fax. In addition to that, this brings a wealth of information to the channel: you could read about a new product on any web site, select some descriptive text or a part number on that site and immediately search Tech Data's online catalogue for it' explained Eliot Shepherd, marketing director of Tech Data. 'TD Anywhere Search' is part of the company's plan to provide a comprehensive web commerce platform for resellers, Tech Data already conducts 100% of its own procurement from vendors electronically through the Web, XML and EDI because of the E-model's viability in cutting down expenses.

The company will take advantage of the Reseller Forum, a reseller specific activity that takes place alongside the region's largest trade show, GITEX Dubai, to give more information to resellers on the features and benefits of this IT system. 'All our business strategies revolve around one idea: strengthening the channel's business. That means providing the best products in the most cost effective and rapid way, in addition to ensuring full logistical support for resellers and finding new ways to develop their profitability. We are looking forward to the reseller forum, which will give us the opportunity to discuss this latest tactic with our resellers as well as talk about their business and the latest developments in their markets' commented Steve Lockie, managing director of Tech Data.

Last week, Tech Data Middle East announced a 35% growth for the first half of this year, driven mainly by its many new initiatives: In the past 9 months or so, the company announced a new distribution hub in Bahrain that has very successfully contributed to the company's growth by providing timely and cheap delivery to resellers in Kuwait, Qatar, Bahrain and the KSA. In addition to that, Tech Data consolidated its warehousing facilities in the UAE and enlarged its fleet to diminish costs and ensure very fast delivery across the Emirates.

'It is our job to keep resellers well supplied so that they can concentrate on servicing their customers, our foremost aim is therefore to take all logistical hurdles off their shoulders and provide the best conditions to give them the competitive edge that they need in this increasingly cut throat business, we are confident that web commerce is an effective solution, and we will keep looking for ways to support the channel,' ended Lockie

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