Customers buying a copy of TIF 2004 before 23rd April will be eligible to win one of 16 free trips to Germany to watch the UEFA Champion's League Final on 26th May.
The trip includes return Emirates flights for the winner and a companion between their home country and Düsseldorf, first-class match tickets and two nights in a Düsseldorf hotel. The promotion will cover the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Lebanon.
Sony Gulf FZE Managing Director Masaru Tamagawa said: "This one-of-its-kind joint promotion is a win-win combination for both Sony and Emirates, and offers unmatched value to buyers of our first-ever Arabic gaming title.
"We are extremely excited about our association with Emirates and confident that football fans in the GCC will find it an unusual and thrilling opportunity to fly to Germany and watch the famed Champions League final -- live."
Emirates will fly eight winners and their partners to Düsseldorf for the eagerly-awaited Champions League Final. Their names will be chosen at random from buyers of TIF2004.
To spread the benefits of the promotion throughout the region, each country will be allocated a specific number of winner(s) - two each for the UAE and Saudi Arabia, and one each for the rest.
Mr. Tamagawa added: "The only thing that buyers of TIF2004 need to do to have the chance to be part of this exciting draw is to fill in the coupon which comes with the game and leave it at one of a number of selected outlets. The winners' draw takes place on 24th April 2004."
Ghaith Al Ghaith, Emirates' Executive Vice President Commercial Operations Worldwide, said: "As a leading backer of sports, regionally and globally, we are happy to have the opportunity to support this promotion for TIF2004, Sony's first-ever Arabic gaming title.
"Gaming is a high-growth sector in our region, and Sony PlayStation leads the way in the delivery of a superior gaming experience."
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Sony Computer Entertainment and Emirates Airline launch month-long promotion for This Is Football 2004 on PlayStation
- United Arab Emirates: Monday, March 22 - 2004 at 09:53
- PRESS RELEASE
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To kick off the launch of its first-ever Arabic gaming title - This Is Football (TIF) 2004 - Sony Computer Entertainment yesterday announced that it has teamed up with Emirates in a regional consumer promotion.
Ghaith Al Ghaith, Emirates' Executive Vice President Commercial Operations Worldwide (centre) with Mr. Masaru Tamagawa, Managing Director, Sony Gulf FZE (right) and Mr Hamada Imam, one of the leading football commentators in the region who has lent his voice to the game (left) at the launch of the first ever PlayStation software title in Arabic- This is Football 2004.
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Posted by Anne-Birte Stensgaard, Senior News EditorMonday, March 22 - 2004 at 09:53 UAE local time (GMT+4)
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Notes and Media Contacts »
About Sony Gulf FZE:
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services (after sales) activities through its business partners, branch offices and representative offices. A network of 3 branch and representative offices in Morocco, Iran and Kenya and a multiple of service centres reinforce Sony's presence in key markets in the region.
Ram Modak / Neil D'Sylva
Corporate Communications
Sony Gulf FZE,
Tel: (971)-4-8816912
Fax: (971)-4-8817808
Arun Rangachari/Yasmin Ranijiwala
Percept Profile Gulf
PO Box: 11096, Dubai, UAE
Tel: (971)-4-3446373
Fax: (971)-4-3429158
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services (after sales) activities through its business partners, branch offices and representative offices. A network of 3 branch and representative offices in Morocco, Iran and Kenya and a multiple of service centres reinforce Sony's presence in key markets in the region.
Ram Modak / Neil D'Sylva
Corporate Communications
Sony Gulf FZE,
Tel: (971)-4-8816912
Fax: (971)-4-8817808
Arun Rangachari/Yasmin Ranijiwala
Percept Profile Gulf
PO Box: 11096, Dubai, UAE
Tel: (971)-4-3446373
Fax: (971)-4-3429158
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