Arabian Home Healthcare appoints sales and marketing team

The establishment of this team is the latest in a series of moves to strengthen the company's presence as the region's only home healthcare retailer in the region.

The company's marketing programme currently encompasses educational events at schools, awareness programmes at hospitals, and sponsorships and promotions for residents of the UAE, with a strategy based on a consumer-interactive approach.

"We have assembled a marketing team comprises of members who have the experience and skills necessary to strengthen our position as the region's first and only home healthcare retailer. This team will quickly grow our vision of being the largest provider of healthcare products throughout the region," said Dr. Hassan Imam, who will spearhead the team as Sales and Marketing Manager.

"The team brings to AHH exceptional track records, having achieved success with some of the most dynamic companies in the region, and we are excited to have their collective expertise on board," he said. "We are presently engaged in intensive educational and awareness programmes that focus chiefly on schools, hospitals and government organisations, details of which will be made public shortly," he added.

Dr. Hassan Imam's key accountabilities at AHH include client management, the development of annual marketing and promotion plans, allocation of advertising and promotions budgets, and monitoring effectiveness of spend.

Dr. Imam has two degrees, in pharmacy and chemistry, from Cairo University, Egypt, and several years of experience at Arabian Home Healthcare and Modern Pharmacy in Dubai, and at Thilo - one of the world's leading ophthalmic organisations. He has also worked as the Chief Pharmacist at the Presidency of the Republic of Egypt.