Over 400 guests were treated to an opportunity to meet the Jaguar Racing team, including drivers Australian Mark Webber and Austrian Christian Klein, as well as the legendary three times world Formula One champion Sir Jackie Stewart, adviser to the team.
During the reception guests were entertained by on stage interviews with the Jaguar Racing drivers and Sir Jackie Stewart, as well as film footage about the Jaguar Racing team and the new Jaguar R5 car.
HSBC is the largest non-technical sponsor of Jaguar Racing. Its involvement in Formula One dates back to 1997 when it began working with the Stewart Ford team, which had just been started up by Sir Jackie Stewart and his son Paul. The team was acquired by Jaguar in 1999 and has been known as Jaguar Racing ever since.
David Hodgkinson, Deputy Chairman of HSBC Bank Middle East Limited, who hosted the reception, said " HSBC is proud to support Grand Prix through the Jaguar Racing team. We congratulate Bahrain on securing a Formula One race for the Middle East, which will be seen by a worldwide audience of more than 300 million people. Our sponsorship provides a myriad of opportunities for us to promote our brand and to treat our customers to the thrills of Formula One."
During the months of February and March HSBC ran a highly successful regional credit card promotion on a theme of Grand Prix, with 10 lucky winners receiving an all expenses trip to the race in Bahrain on 4 April. Runners up for the promotion, and winners of a separate competition on HSBC's Personal Internet Banking service were guests at the reception.
A Jaguar racing car with its eye-catching HSBC livery has additionally been touring shopping malls in the UAE throughout the promotion period.
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HSBC celebrates Grand Prix
- United Arab Emirates: Tuesday, March 30 - 2004 at 14:04
- PRESS RELEASE
HSBC celebrated the arrival of Formula One Grand Prix to the Middle East with a gala reception at the Emirates Towers hotel in Dubai on 29 March.
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About HSBC Bank Middle East LimitedHSBC Bank Middle East is the largest and most widely represented international bank in the Middle East with 29 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Jordan, Lebanon, and the Palestinian Autonomous Area including an offshore banking unit in Bahrain. This extensive regional coverage is strengthened by another member of the HSBC Group, HSBC Bank Egypt, and by its associate companies, The Saudi British Bank and the British Arab Commercial Bank. In addition to its Middle Eastern network, the Bank has a representative office in Tehran, Iran.
About HSBC Holdings plc
HSBC Bank Middle East is a principal member of the HSBC Group which, with over 9,500 offices in 79 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa and US$ 1,034 billion in assets as at 31 December 2003, is one of the world's largest banking and financial services organisations.
About Jaguar Racing
Jaguar Racing extends a long and distinguished motorsport tradition with its entry into the 2004 Formula One World Championship. The company has been involved in motorsport since it was founded in 1922. Seven times it has won the world's toughest endurance race at Le Mans, been World Sports Car Champions three times and in 1956 won both Le Mans and the Monte Carlo Rally in the same year.
The roll call of drivers who have raced Jaguars during the past 50 years reads like a Who's Who of motorsport. In the Fifties, Mike Hawthorn, Paul Frere, Duncan Hamilton and Stirling Moss were regulars with the Jaguar team. Jackie Stewart (and brother Jimmy), Sir Jack Brabham, Briggs Cuningham and Graham Hill all drove Jaguars during successful racing careers. In more recent times, Martin Brundle, Tom Walkinshaw, Derek Warwick, Patrick Tambay, John Watson, Eddie Cheever and Jan Lammers all drove for Jaguar. The lessons learned on the race tracks will benefit the Company's customers around the world as Jaguar prepares to expand its model range. This will extend the appeal of the marque to new sectors of the premium car market.
Posted by Christine H. Andersen, Assistant News EditorTuesday, March 30 - 2004 at 14:04 UAE local time (GMT+4)
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