HSBC MEFCO jouns AIR MILES

Notes and media contacts

1. HSBC Middle East Finance Company Limited

Founded in the United Arab Emirates in 1969, HSBC Middle East Finance Company Limited is a subsidiary of HSBC Bank Middle East Limited. It is a finance company principally engaged in lease, hire purchase and Islamic financing of motor vehicles, movable equipment and all types of plant and machinery. It operates in the UAE from four branches situated in Dubai, Abu Dhabi, Al Ain and Ras Al Khaimah and is regarded as the leading provider of vehicle and asset finance solutions in the country.

For more information on HSBC Middle East Company Limited's loyalty programme please contact the Call Center on 04-2948000.

2. AIR MILES

AIR MILES has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 14 years and is managed in the UAE & Qatar by Rewards Management Middle East. There are presently over 500,000 members in the UAE and more than 1,000 people signing up for free to join the programme each week. Over 4 Billion Air Miles have already been issued and on average over 390,000 members have either taken a reward or have enough Air Miles to redeem.

AIR MILES UAE currently has an impressive total of 70 market leaders as participants including: Spinneys, HSBC, Damas, Areej, Lamcy Plaza, Thomas Cook Al Rostamani (Travel & Tourism), Rotana Hotels, JW Marriott Hotel, Renaissance Hotel, Chilis Restaurants, Fast Rent A Car, Aiyappas Textiles, SNTTA Travel & Tours (L.L.C.), Pizza Corner, Chinese Kitchen, Abela, African & Eastern, Splendour, Contours, Vibrance, Salamander, Springfield, Triumph, New Medical Centre Group, Foodlands Restaurant, Bin Sina Pharmacies, Al Mashreq Pharmacy, Magrudy's, Apollo Studio & Stores, Bridgestone, Al Dahleez and Al Koufa restaurants & Cafes, Hilton Hotels, Pyramids Restaurants & Planet Hollywood at Wafi, CineStar Theatres, Pan Emirates Furniture, Persian Carpet House, Al Jaber Optical Centres, Hertz, Compume, Gulf Greetings, Axiom Telecom, Hang Ten, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post. More market leading participants are joining soon.

AIR MILES also operate in Qatar, where there are over 50 participant companies involved. Members in the UAE benefit from using their blue Air Miles card in Qatar, and vice versa, to collect Air Miles inter country. AIR MILES also plans to expand to more countries throughout the Middle East in the near future.

For more information please contact: Mamoun Masarweh, Business Development Manager, AIR MILES, Tel 391 3410 Fax 391 8677