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Friday, November 13 - 2009

FLAG Telecom to carry F1 content from Bahrain to the rest of the world

In preparation for Formula One's first ever outing in the heart of the Middle East, Batelco -Bahrain's national telecoms operator, has ordered additional international connectivity from FLAG Telecom, representing a 200% increase over existing capacity.

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The highly-reliable circuits, which have already been provisioned, will enable Batelco to meet the anticipated communication needs of the global TV and news agencies covering the prestige event.

Tony Hart, Chief Executive, Batelco, said: "The eyes of the sporting world will be on Bahrain this weekend as the region's first F1 event takes place in Manama. Batelco already provides Bahrain with high-quality, direct links to the rest of the world. The huge increase in demand for international connectivity during the Formula One weekend means that we have had to dramatically increase our telecommunications capacity. We are looking to FLAG to meet our needs at this exciting time. We wish everyone a successful event."

Walid Irshaid, President Middle East and Africa, FLAG Telecom, said: "FLAG already provides high-quality global circuits for Batelco and we are pleased to provision additional connectivity for this spectacular event. A 200% increase in capacity demonstrates the enormous bandwidth required to meet F1's global TV audience. As a private cable operator we can quickly react to the needs of our customers, while offering flexible terms from short term leases for a specific sports event, such as the F1 Grand Prix in Bahrain, to long term purchase, all at competitive prices."

In bringing one of the world's premier sports events to the Middle East, it was vital that the region could demonstrate to the F1 organisation that reliable international communications were in place. FLAG has experience of managing international communications for many other prestigious sporting occasions, including the FIFA World Cup on behalf of Korea and Japan, and the UK's Wimbledon Tennis Championships.

FLAG Telecom is a leading provider of international communications and advanced network services. The FLAG cable network spans the globe, connecting four continents and touching 75% of the world's population. FALCON, the recently announced addition to the integrated FLAG network, will be an extremely high capacity cable system stretching from Egypt to Hong Kong, incorporating the first resilient submarine network loop around the Gulf region. FLAG has an acknowledged reputation for exceptional quality and service support and offers customers east and west routing, meaning traffic can be switched at any time to avoid a cable cut or natural disaster.

Batelco has been a FLAG customer since 1997, and has already expressed interest in participating in the FALCON cable. FALCON will allow Bahrain to diversify its current capacity arrangements and enable Batelco to confidently provide new services to customers, at faster speeds and more cost-effectively than before.
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About FLAG Telecom
FLAG Telecom, a member company of the Reliance Group, has an established customer base of more than 180 leading operators, including all of the top ten international carriers. FLAG owns and manages an extensive optical fibre network spanning four continents and connecting key business markets in Asia, Europe, the Middle East and the USA. FLAG also owns and operates a low latency global MPLS based IP network, which connects most of the world's principal international Internet exchanges. FLAG offers a focused range of global products, including global bandwidth, IP, Internet, Ethernet and Co-location services. In the first international acquisition by the Group, FLAG Telecom became a Reliance Group company on 12 January 2004.

About Reliance Infocomm
Reliance Infocomm Ltd., India's largest mobile service provider, is a part of the Reliance Group founded by Shri Dhirubhai H. Ambani (1932-2002). Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wireline) and convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain - infrastructure, services for enterprises and individuals, applications and consulting. The Reliance Group is India's largest business house with total revenues in the financial year ended March 2003 of Rs 800 billion (US$16.8 billion), cash profit of over Rs 98 billion (US$2.1 billion), net profit of over Rs 47 billion (US$990 million), market capitalisation Rs 974 billion (US$21.7 billion) and exports of Rs 119 billion (US$2.5 billion).

About Batelco
Batelco is well known as Bahrain's telecommunications company and is recognised as a world-class communications and information organisation. Established in 1981 as a Bahraini shareholding company, Batelco has been an integral part of the Kingdom's economic growth and modern development for more than 20 years. The state-of-the-art services provided by Batelco have been one of the key factors which have made Bahrain - The Intelligent Kingdom - an attractive business base both for regional and international companies and for foreign investors.

Batelco is proud of the part it has played in efficiently establishing Bahrain as the leading regional financial centre and the communications hub of the Arabian Gulf. Its activities are not limited to the local market but an active participation in key investment initiatives ensures it is a key partner in developing regional and international communications between GCC states and other countries. These developments are part of Batelco's vision of being a "world-class provider of integrated communications solutions".

On the home front its 95% Bahraini workforce actively participates in community projects and Batelco is a major contributor to local initiatives. The company is a significant sponsor of sporting events, annually donating many hundreds of thousands of dinars in sponsorship to Bahrain-based events and activities.

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