International companies use hotel show to launch innovative products

Aqua Massage offers a revolutionary way to experience a traditional massage. Clients remain fully clothed and dry throughout the treatment. By lying in the device, similar to a tanning bed and within a waterproof acrylic canopy that conforms to the body shape of the user, a full surface massage is given on three sides of the body.

Thirty-six pulsating water jets can provide a relaxed two cycles per second or an invigorating ten cycles per second. Pressure, water temperature and pulsations can be adjusted to suit the client and a 20 minute massage with Aqua Massage claims to be equivalent to a 60 minute traditional massage.

Another exhibitor at the Hotel Show is Loucania, producers of porcelain articles for catering purposes. Exporting to more than 40 different companies, Loucania makes platters, dishes and bowls out of hard porcelain that are suitable for buffet, table-top or kitchen use. The products are designed with durable wedges and handles, enabling them to withstand frequent handling. The size and versatility of the company means that Loucania can develop small or large ranges and can work on specific products which are often supplied exclusively.

Dubai's hospitality industry is constantly expanding, with plans to build at least 200 luxury hotels and resorts within the next five years. The reconstruction of Iraq is also expected to present major new opportunities for hotel developers and suppliers, while other developments underlining the scope of Middle East hotel expansion include Bahrain's $1 billion Amwaj Islands Project and Oman's $300 million Al Sawadi Resort.

The Hotel Show is held under the patronage of H.H.General Sheikh Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, UAE Minister of Defense and Chairman of the Government of Dubai's Department of Tourism and Commerce Marketing, which uses its international network of offices to promote the event. The exhibition is owned by the UK's Daily Mail Group and is also supported by the UK, German, Spanish and South African governments and various Italian regional governments.

Visitors to this year's Hotel Show will meet the full spectrum of suppliers to the hospitality industry, including producers of computer hardware and software, fitness, spa and pool equipment, furniture, interior design, tableware, kitchen equipment, management and reservation systems, telecommunications systems and uniforms.