Trigon Computers has been appointed, as distributor for Samsung's complete range of printing and imaging solutions, comprising printers and multi-function devices, and Redington has been appointed to distribute monitors, optical storage and hard disk drives.
"The distributors we have appointed went through a fair selection process accompanied by research that we engaged to understand the channel satisfaction with respect to various distributors in the region," said Mr. Taeho Roh, General Manager, Samsung Gulf Electronics.
Mr. Raj Shankar, Director, Redington Gulf FZE said, "The addition of Samsung to our brand portfolio is very strategic and will greatly enhance our sales revenue, image and channel reach. Given Redington's wealth of experience in the distribution business, and also its extensive and strong channel network, we are confident of augmenting the sales volume and brand domination for Samsung."
"Trigon and Redington are some of the foremost distributors of high-end information technology products in the UAE, as well as in the GCC. Their IT proficiency with products and peripherals, coupled with their existing customer set and distribution experience in the UAE set them apart during our final selection process. We are pleased to have them on board," said Mr.Y.Y.Shin, General Manager, Samsung Gulf Customer Satisfaction (GCS).
"Samsung has a long and prestigious history in the information technology industry and we look forward to building a strong and successful relationship. Trigon aims to consolidate Samsung's market share by positioning the company's printer range strategically within the channel, backed by a dedicated team for each segment and a high-level of marketing and sales promotions," said Mr. Yehia El Halaby, Chief Executive Officer, Trigon Computers, Al Ghurair Group of companies.
Trigon Computers is a fully owned company by prominent UAE businessmen from the Al Ghurair family, one of the top business families in the UAE, and the Arabian Gulf.
"The objective behind Samsung's partnership with Redington and Trigon is to offer high-quality cost-effective products and solutions to existing customers, and to capitalize on the company's expertise in targeting untapped markets," said Mr. K.S.Vasudevan, Senior Manager, Digital Information Technology Division, Samsung Gulf Electronics.
"Bringing these new distributors on board is a strategic step towards continuing our commitment in shaping UAE's IT marketplace. With this alliance we will be able to take advantage of both Trigon and Redington's sophisticated distribution network and further consolidate and strengthen the company's share in the UAE," concluded Mr.Vasudevan.
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Samsung appoints new distributors in UAE
- United Arab Emirates: Thursday, April 08 - 2004 at 11:41
- PRESS RELEASE
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Samsung Electronics, the regional and global leader in digital technology, today announced the appointment of Trigon Computers and Redington as their new distributors in the UAE.
Second from left: Mr. Mr.Y.Y.Shin, General Manager, Samsung Gulf Customer Satisfaction (GCS) handing over the agreement to Mr. Mr. Yehia El Halaby, Chief Executive Officer, Trigon Computers, Al Ghurair Group of companies (extreme left) and Second from right Mr.Taeho Roh, General Manager, Samsung Gulf Electronics handing over the agreeement to Mr. Raj Shankar, Director, Redington Gulf FZE.
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Posted by Christine H. Andersen, Assistant News EditorThursday, April 08 - 2004 at 11:41 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Thu Jan 06 2005.
Notes and Media Contacts »
About Samsung Electronics
Samsung Middle East and Africa (MEA), the global leader in the field of digital technology, is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 140 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa. With revenues of $2 billion in 2003, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000 sq.mts service facility recently completed six years and is among the largest within the GCC countries. Samsung has also been recognised as the world's fastest growing brand second year in a row by a BusinessWeek magazine and InterBrand Consultancy study, more than doubling the company's brand value to $10.8 billion in 2003.
About Trigon Computers
TRIGON Computer is a fully owned company by prominent UAE businessmen from the Al Ghurair family, one of the top business families in the United Arab Emirates and the Arabian Gulf. TRIGON Computer was established in 1997 with an exclusive focus on establishing a top-notch Channel Sales Network for distribution of innovative IT brands and products addressing the emerging IT technologies. TRIGON specializes in distribution of well reckoned IT products and peripherals throughout the U.A.E. and GCC Countries. TRIGON also carries strategic alliances with many leading names in IT and has been catering to the needs of various sectors like resellers, retail segment, corporate segment, VARs and System Integrators.
About Redington
Redington is the I.T. distribution arm of the Kewalram Chanrai group of companies, a large conglomerate with diverse business interest in information technology, agro-based commodities, manufacturing etc. The group is headquartered in Singapore and has a turnover in excess of USD 2 billion. Redington's core business activities are distribution of global IT brands and providing hardware maintenance services for global IT vendors. Redington has a significant presence in Asia Pacific including the Indian Subcontinent, Middle East and Africa. Redington in the Middle East, headquartered in the UAE has a strong presence in MEA with 11 offices in 7 countries and is a regional distributor and service provider for several leading IT brands. The network of these offices in the region provides a Redington a unique advantage of being closer to the channel partners. Redington in the Middle East has a formidable team of over 100 experienced professionals working out of these offices. Redington's vision is to be a market leader and provide value added distribution and services for all the brands that they distribute in MEA.
For further information, please contact:
Prem Ramachandran
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa,
Dubai, UAE, Tel: +971-4-3344550,Fax: +971-4-3344556.
Samsung Middle East and Africa (MEA), the global leader in the field of digital technology, is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 140 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa. With revenues of $2 billion in 2003, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000 sq.mts service facility recently completed six years and is among the largest within the GCC countries. Samsung has also been recognised as the world's fastest growing brand second year in a row by a BusinessWeek magazine and InterBrand Consultancy study, more than doubling the company's brand value to $10.8 billion in 2003.
About Trigon Computers
TRIGON Computer is a fully owned company by prominent UAE businessmen from the Al Ghurair family, one of the top business families in the United Arab Emirates and the Arabian Gulf. TRIGON Computer was established in 1997 with an exclusive focus on establishing a top-notch Channel Sales Network for distribution of innovative IT brands and products addressing the emerging IT technologies. TRIGON specializes in distribution of well reckoned IT products and peripherals throughout the U.A.E. and GCC Countries. TRIGON also carries strategic alliances with many leading names in IT and has been catering to the needs of various sectors like resellers, retail segment, corporate segment, VARs and System Integrators.
About Redington
Redington is the I.T. distribution arm of the Kewalram Chanrai group of companies, a large conglomerate with diverse business interest in information technology, agro-based commodities, manufacturing etc. The group is headquartered in Singapore and has a turnover in excess of USD 2 billion. Redington's core business activities are distribution of global IT brands and providing hardware maintenance services for global IT vendors. Redington has a significant presence in Asia Pacific including the Indian Subcontinent, Middle East and Africa. Redington in the Middle East, headquartered in the UAE has a strong presence in MEA with 11 offices in 7 countries and is a regional distributor and service provider for several leading IT brands. The network of these offices in the region provides a Redington a unique advantage of being closer to the channel partners. Redington in the Middle East has a formidable team of over 100 experienced professionals working out of these offices. Redington's vision is to be a market leader and provide value added distribution and services for all the brands that they distribute in MEA.
For further information, please contact:
Prem Ramachandran
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa,
Dubai, UAE, Tel: +971-4-3344550,Fax: +971-4-3344556.
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